Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Market Research
TRA runs a Market Research operation from Auckland. Privately held, at theresearchagency.com. Three addresses sit on record, spread over two office countries. It employs 255 people, on the record. It lists customer experience, strategy and qualitative research among its specialties. The record links ten similar brands, most of them in Market Research.
theresearchagency.com LinkedIn
Market Research Agency of the Year, AU/NZ, Campaign Asia Pacific, 2023.
We are an insight agency who believe in the art of knowing people. We work across Australia and New Zealand to use insights to solve problems and improve people’s lives.
We bring a deep understanding of human behaviour and a unique combination of skills to every challenge. Fundamentally, we want to empower organisations to put people at the heart of everything they do.
If you have a challenge we can help you solve or you need a fresh perspective, get in touch.
Offices in Auckland, Melbourne and Sydney.
| Countries | 2 |
|---|---|
| Primary country | NZ |
All codes: NZ AU
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
255 counted staff profiles at January 2026, above the self-reported 51–200 band.
Three addresses on record across 2 countries. Primary: Level 4, 106-108 Quay St, Britomart, Auckland 1010.
None linked to this brand.
13 tags on the brand's own list, among them customer experience, strategy and qualitative research.
59 profiles list TRA as a peer — 99th percentile in Market Research. It lists ten peers of its own. The Research Society and T garage Strategy & Research list it back.