Brand profile · Market Research

TRA

TRA runs a Market Research operation from Auckland. Privately held, at theresearchagency.com. Three addresses sit on record, spread over two office countries. It employs 255 people, on the record. It lists customer experience, strategy and qualitative research among its specialties. The record links ten similar brands, most of them in Market Research.

Profile live Privately Held Founded 2007 2 office countries

Key facts

Counted staff
255
self-reported 51–200 band
Founded
2007
19 years
Legal entities
None matched
Office countries
2
3 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

Market Research Agency of the Year, AU/NZ, Campaign Asia Pacific, 2023.

We are an insight agency who believe in the art of knowing people. We work across Australia and New Zealand to use insights to solve problems and improve people’s lives.

We bring a deep understanding of human behaviour and a unique combination of skills to every challenge. Fundamentally, we want to empower organisations to put people at the heart of everything they do.

If you have a challenge we can help you solve or you need a fresh perspective, get in touch.

Offices in Auckland, Melbourne and Sydney.

Specialties

All 13 specialties
  • Market Research
  • Data Analytics
  • Strategy
  • Design
  • insights
  • customer experience
  • cultural strategy
  • ethnography
  • Employee experience
  • qualitative research
  • quantitative research
  • Brand tracking
  • Research

Related specialties

Locations

2
Countries with an office address3 addresses on record

Country footprint

Offices in 2 countriesCountry footprint: 2 countries, primary NZ. Codes: NZ, AU.2 countriesprimary NZNZAU
Show as table · Offices in 2 countries
Offices in 2 countries
Countries2
Primary countryNZ

All codes: NZ AU

Addresses

  • AUThe Commons, 54 Wellington St, Collingwood; South Melbourne, Victoria 3066
  • AUThe Commons, 285A Crown St, Surry Hills NSW 2010; Sydney, NSW 2010
  • NZLevel 4, 106-108 Quay St, Britomart; Auckland, 1010Primary

Grid intelligence Members

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

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The people relation is never requested, so there is nothing here to unlock.

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FAQ

How many people work at TRA?

255 counted staff profiles at January 2026, above the self-reported 51–200 band.

Where does TRA have offices?

Three addresses on record across 2 countries. Primary: Level 4, 106-108 Quay St, Britomart, Auckland 1010.

Has TRA raised funding?

None linked to this brand.

What does TRA list as its specialties?

13 tags on the brand's own list, among them customer experience, strategy and qualitative research.

Which companies are listed alongside TRA?

59 profiles list TRA as a peer — 99th percentile in Market Research. It lists ten peers of its own. The Research Society and T garage Strategy & Research list it back.

What is TRA's website?