Brand profile · Market Research

Tracksuit

Auckland-based Tracksuit operates in Market Research. Privately held, at gotracksuit.com. Four addresses sit on record, spread over four office countries. It employs 214 people, on the record. It lists branding, market research and data analytics among its specialties. Its latest round on record is Series B, US$25.4M. It is listed alongside eight similar brands, mostly in Software Development.

gotracksuit.com LinkedIn

Profile live Privately Held Founded 2021 4 office countries US$ 25.4M Series B
Counted staff
214
self-reported 51–200 band
Founded
2021
5 years
Legal entities
None matched
Office countries
4
4 addresses
Funding rounds
3
Series B · Jul 2025 · US$ 25.4M
Company type
Privately Held
self-reported
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Description

Beautiful, affordable & always-on brand tracking.

Tracksuit is the common language for companies to measure and communicate the value of brand.

We’re on a mission to get brand data in every boardroom.

Join us on the track 👇

Specialties

All 9 specialties
  • Data Analytics
  • Strategy
  • Insights
  • Quantitative Research
  • Qualitative Research
  • Brand
  • Marketing
  • Market Research
  • Branding

Related specialties

Locations

4
Countries with an office address4 addresses on record
New ZealandprimaryAustraliaUnited KingdomUnited States

Country footprint

Offices in 4 countriesCountry footprint: 4 countries, primary NZ. Codes: NZ, AU, GB, US.4 countriesprimary NZNZAUGBUS
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Countries4
Primary countryNZ

All codes: NZ AU GB US

Addresses

  • USNew York City, New York
  • GBLondon
  • AUSydney
  • NZAucklandPrimary

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Funding

Last round · 11 July 2025US$ 25.4MSeries B · investor: VMG Partners
Rounds3
Round typeSeries B · venture round
Amount (USD)25,400,000
Stage rank4
Investors named1
Since last round6 mo

Funding

3 funding roundsFunding timeline. Latest round 11 Jul 2025: Series B, US$ 25.4M.20212026Series BUS$ 25.4M3 rounds
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Rounds3
Axis2021 to 2026
Series B · 11 Jul 2025US$ 25.4M

Dated rounds only. The axis ends at the date this profile was last observed, not at today.

Spending power

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Spending power

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Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

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Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

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Fiscal period
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People & contacts

4 employee profiles on record · names withheld.

The people relation is never requested, so there is nothing here to unlock.

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FAQ

How many people work at Tracksuit?

214 counted staff profiles at January 2026, above the self-reported 51–200 band.

Where does Tracksuit have offices?

Four addresses on record across 4 countries. Primary: Auckland.

Has Tracksuit raised funding?

Three rounds. Latest 11 July 2025: Series B, US$25,400,000, investor VMG Partners.

What does Tracksuit list as its specialties?

Nine tags on the brand's own list, among them branding, market research and data analytics.

Which companies are listed alongside Tracksuit?

171 profiles list Tracksuit as a peer — 99th percentile in Market Research. It lists ten peers of its own. Partly and Hatch list it back.

What is Tracksuit's website?

gotracksuit.com