Brand profile · Market Research

The Lab Insight & Strategy

The Lab Insight & Strategy works in Market Research, out of Richmond, Victoria. Ownership is privately held; it publishes at thelabstrategy.com. It holds three addresses on record, all in Australia. The record counts 43 people. Tagged innovation, customer journey mapping and data science. The record links eight similar brands, most of them in Market Research.

thelabstrategy.com LinkedIn

Profile live Privately Held Founded 2006 1 office country
Counted staff
43
self-reported 11–50 band
Founded
2006
20 years
Legal entities
None matched
Office countries
1
3 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

The Lab is a creative human understanding practice where ambitious brands come to make brilliant leaps.

Founded in 2006, our fiercely independent collective of strategic thinkers fuses the powerful forces of culture, behaviour, and technology to reveal fresh perspectives that enable brands to take advantage of our rapidly changing society and stay ahead of change.

Our areas of brilliance:

Brand & Communications

  • Building distinctive brands that matter to people today, and tomorrow.

Innovation and NPD

  • Disrupting with culturally charged ideas that solve unmet human needs.

Experience & Journey

  • Creating brand, not bland, experiences.

Audience Discovery

  • Illuminating the people you are designing for.

Cultural Intelligence

  • Uncovering the cultural dynamics that shape people's behaviour now and in the future.

Behavioural Science

  • Igniting positive behaviour change.

We’re lighting the way forward with an eye on the bigger picture. As a company committed to the triple bottom line, we maintain a sharp focus on our work, the wellbeing of our people and the impact on our place.

As a certified B Corp, we meet the highest verified standards of social and environmental performance, public transparency, and legal accountability, and aspire to use the power of business to address social and environmental challenges.

We’re committed to reconciliation and have completed our Reflect RAP to drive change and unification.

We’re proud of our progressive and flexible approach to work and wellness, with our generous leave policies and inclusive parental leave program.

Specialties

All 21 specialties
  • data science
  • communication development
  • category planning
  • innovation
  • NPD
  • Customer Journey Mapping
  • CX
  • segmentation
  • Customer Value Propositions
  • Brand and communication performance
  • Territory Development
  • Product / Service Ideation
  • Design and Prototyping
  • UX / UI Optimisation
  • Category U&A's
  • Future Scenario Planning
  • Brand strategy & positioning
  • Semiotics
  • Qualitative Insights
  • behavioural science
  • cultural insight

Related specialties

Locations

Australiaprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
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Countries1
Primary countryAU

All codes: AU

Addresses

  • AU'Arthouse' 5 Stewart St; Richmond, Victoria 3121Primary
  • AU2/91 Reservoir St; Surry Hills, New South Wales 2010
  • AU25 King St; Bowen Hills, Queensland 4006

Grid intelligence Members

Spending power

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Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

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Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

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People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at The Lab Insight & Strategy?

The record holds 43 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does The Lab Insight & Strategy have offices?

Three addresses on record, Australia only. Primary: 'Arthouse' 5 Stewart St, Richmond, Victoria 3121.

Has The Lab Insight & Strategy raised funding?

None linked to this brand.

What does The Lab Insight & Strategy list as its specialties?

21 tags on the brand's own list, among them innovation, customer journey mapping and data science.

Which companies are listed alongside The Lab Insight & Strategy?

Eight peer profiles on record: Nature and Quantum Market Research.

What is The Lab Insight & Strategy's website?

thelabstrategy.com