Brand profile · Retail Apparel and Fashion

hej hej

hej hej is a Retail Apparel and Fashion brand in Grey Lynn, Auckland. Ownership is a partnership; it publishes at hej-hej.co. It holds one address on record, all in New Zealand. The record counts 2 people. It is listed alongside nine similar brands, mostly in Retail Apparel and Fashion.

Profile live Partnership Founded 2018 1 office country

Key facts

Counted staff
2
self-reported 2–10 band
Founded
2018
8 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Partnership
self-reported
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Description

Designed for ladies with equal parts attitude and style, we’re a punch of colour, unfiltered personality and living proof that luxury can be playful and fashion can be effortless.

One founder in Auckland, the other Shanghai, a pattern maker in Hamilton and carefully selected suppliers in China, what began as two ladies with a hole in their wardrobe is now an international brand that invites women from around the world to pull on their Fancy Pants, don their dancing sneakers and shout ‘hej’ from the rooftops.

We’re a label born from a healthy obsession with linen. With its intrinsic indulgence, holiday weight and texture that bows and holds in all the right places, it not only looks stunning and feels terrific, but has a whole personality of its own.

Although we can’t give all the credit to our Lord Linen and hate to play favourites. We’ve added delicious knits of cashmere, cotton and silk as the perfect layer to switch up the look. The result? A collection of pieces you’ll want to parade every day.

Go ahead, snoop around.

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZHead Office; Grey Lynn, Auckland 1021Primary

Grid intelligence Members

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

FAQ

How many people work at hej hej?

The record holds 2 counted staff profiles at January 2026, inside the self-reported 2–10 band.

Where does hej hej have offices?

One address on record, New Zealand only. Primary: Head Office, Grey Lynn, Auckland 1021.

Has hej hej raised funding?

None linked to this brand.

Which companies are listed alongside hej hej?

Nine peer profiles on record: Maggie Marilyn and I Love Ugly.

What is hej hej's website?