Brand profile · Retail Apparel and Fashion

RUBY

Ruby is a Retail Apparel and Fashion brand in Auckland, AUK. Ownership is privately held; it publishes at rubynz.com. It holds eight addresses on record, all in New Zealand. The record counts 106 people. Tagged design, accessories and content. It is listed alongside nine similar brands, mostly in Retail Apparel and Fashion.

rubynz.com LinkedIn

Profile live Privately Held Founded 2002 1 office country
Counted staff
106
self-reported 51–200 band
Founded
2002
24 years
Legal entities
None matched
Office countries
1
8 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Use this profile Compare Your shortlist

Description

Founded in 2002, RUBY is an eminent fashion label based in Aotearoa, best known and loved for the mutually nourishing relationship it has with its community, and the way its designs embody those who wear them.

RUBY is a family-owned brand, and the care, intimacy and love that comes from this is woven into its DNA.

With Creative Director Deanna Didovich overseeing the design house, the brand is fluid, forever evolving alongside its community. The RUBY spirit occupies a space beyond the fabrics and silhouettes that form its collections: it is a collective movement that RUBY has coined its Rubettes.

Rubettes are inclusive, multi-dimensional and progressive. Rubettes want to live life to the fullest, to make their mark on the world, and to leave the earth in a better place than they found it. Rubettes are free-spirited: they seek an abundance of joy and have an eagerness to learn, reflect and grow.

These values are stitched into each of the collections RUBY creates, and RUBY draws inspiration from its community to create pieces and provoke conversations.

Today, RUBY has seven stores: located in Auckland, Hamilton, Wellington and Christchurch.

Specialties

All 12 specialties
  • Apparel
  • Accessories
  • Content
  • Design
  • E-commerce
  • Lifestyle
  • Production
  • Retail
  • Social Media
  • Fashion
  • Womenswear
  • online shopping

Related specialties

Locations

New Zealandprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
Show as table
Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZ17 Nixon Street; Auckland, AUK 1021Primary
  • NZ4 High Street; Auckland, AUK 1010
  • NZ4 Teed Street; Auckland, AUK 1023
  • NZ95 Ponsonby Road; Auckland, AUK 1011
  • NZ8 Hurstmere Road; 2; Takapuna, AUK 0622
  • NZ25 Ward Street; Hamilton, HAM 3024
  • NZ237/233 Lambton Quay; Old Bank Arcade; Wellington , WLG 6011
  • NZThe Crossing; 9; Christchurch, CHC 8011

Grid intelligence Members

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Notify me about spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend
Notify me about signals

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
Notify me about financials

People & contacts

4 employee profiles on record · names withheld.

Counts only. No names are stored here, and none are served.

Notify me about contacts Tell us who you need to reach and we will tell you when a consented source is live.

FAQ

How many people work at RUBY?

The record holds 106 counted staff profiles at January 2026, inside the self-reported 51–200 band.

Where does RUBY have offices?

Eight addresses on record, New Zealand only. Primary: 17 Nixon Street, Auckland, AUK 1021.

Has RUBY raised funding?

None linked to this brand.

What does RUBY list as its specialties?

12 tags on the brand's own list, among them design, accessories and content.

Which companies are listed alongside RUBY?

Nine peer profiles on record: Superette and Paris Georgia.

What is RUBY's website?

rubynz.com