Brand profile · Retail

Noel Leeming

Noel Leeming runs a Retail operation from Northcote, Auckland. It is privately held, and its site is noelleeming.co.nz. It holds one address on record, all in New Zealand. Headcount on record is 957. Its work is tagged retail and Consumer Electronics. The record links nine similar brands, most of them in Retail.

Profile live Privately Held Founded 1973 1 office country

Key facts

Counted staff
957
self-reported band not used
Founded
1973
53 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

In December 2012 Noel Leeming Group was acquired by The Warehouse Group. (TW Group)

TW Group is a New Zealand success story, founded by Sir Stephen Tindall and grown from The Warehouse, TW Group is the largest general merchandise retailer in New Zealand. TW Group includes The Warehouse, Warehouse Stationery, Noel Leeming and Multi-Channel Business Unit (e-commerce websites, wholesale and alternative channel business).

Noel Leeming strives to offer a superior standard of service and the widest possible range of branded consumer technology and appliances.

Noel Leeming promises its customers that it will never knowingly be undersold. It provides comprehensive after sales support and can assist with customer requests for 'at home help' with it's TechSolutions service.

With its significant retail footprint, Noel Leeming is uniquely positioned to offer its customers new technology based products such as LCD/LED TVs, the latest in Smartphone technology as well as a comprehensive range of Computers and tablets from all the major brands. We carry an extensive list and Digital Cameras including DSLR's and convergence technologies. Demand for these technologies is growing and is expected to continue to drive growth in the Noel Leeming brand.

In August 2002, Noel Leeming introduced Noel Leeming "Online", offering customers the opportunity to research and then buy products over the Internet — This channel continues to unite the company with the customer as the retail space embraces the digital environment www.noelleeming.co.nz.

Specialties

All 1 specialty
  • Retail and Consumer Electronics

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZ26 The Warehouse Way; Northcote, Auckland 0627Primary

Grid intelligence Members

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at Noel Leeming?

957 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.

Where does Noel Leeming have offices?

One address on record, New Zealand only. Primary: 26 The Warehouse Way, Northcote, Auckland 0627.

Has Noel Leeming raised funding?

None linked to this brand.

What does Noel Leeming list as its specialties?

One tag on the brand's own list, among them Retail and Consumer Electronics.

Which companies are listed alongside Noel Leeming?

38 profiles list Noel Leeming as a peer — 99th percentile in Retail. It lists ten peers of its own. Noel Leeming Commercial and Farmers Trading Company Ltd list it back.

What is Noel Leeming's website?