Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
431
self-reported 51–200 band
Founded
2002
24 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
From its beginnings as a bricks and mortar store in 2002, Superette has now cemented itself on the map as one of Australasia’s leading online style destinations. Now encompassing five retail stores and an online store, the Superette brand offers an extensive and expertly curated selection of fashion and lifestyle offerings available at your fingertips. Superette is your one stop shop for all things exciting, desirable and unique.
Bored with the thought of a 'nine-to-five’ job, Superette owners and friends, James Rigden and Rickie Dee embarked on a world trip with the idea that they would begin collecting all things they loved with the intention of selling them in an inspiring creative space. From these humble beginnings, the Superette brand has gone from strength to strength, now encompassing three retail stores in Auckland (Newmarket, Ponsonby & Takapuna) one in Wellington (Te Aro) and one in Christchurch (CBD) alongside a rapidly growing online store.
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | NZ |
All codes: NZ
Addresses
- NZ486 Lake Road; Takapuna; Auckland, New Zealand 0622Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
How many people work at Superette?
431 counted staff profiles at January 2026, above the self-reported 51–200 band.
Where does Superette have offices?
One address on record, New Zealand only. Primary: 486 Lake Road, Takapuna, Auckland, New Zealand 0622.
Has Superette raised funding?
None linked to this brand.
What does Superette list as its specialties?
Three tags on the brand's own list, among them retail, fashion and design.
Which companies are listed alongside Superette?
Nine peer profiles on record: Maggie Marilyn and I Love Ugly.