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The Grid

The Grid vs ZoomInfo — which fits SEA & ANZ?

ZoomInfo is a formidable platform: deep North American enterprise coverage, a mature third-party behavioural-data ecosystem, and scale few vendors match — by its own reporting. We are not here to argue with any of that. We are here for the moment your pipeline turns to Southeast Asia & ANZ — a sales platform built for the region, where records stand on official filings, not on whatever the web happens to show. Singapore records are checked against ACRA; multi-source across the region.

  • ACRA · Singapore
  • Malaysia · multi-source
  • Thailand · multi-source
  • Australia · multi-source
  • New Zealand · multi-source

Built for SEA & ANZ — Singapore records checked against ACRA

No credit card required

Go-to-Market teams across Singapore, ANZ & SEA run on The Grid

For Go-to-Market teams — sales, marketing, RevOps and compliance — hover any logo to read their story.

It used to take the team one man day per week to curate leads; now it simply takes 1 hour. That’s more than 300 hours saved per sales rep in a year... Not only that, the team has been able to hit their challenging monthly targets regularly.” — Bryan Chan, Partner Development Lead, Xero

Our team can always rely on The Grid to provide us with very precise, accurate and reliable SME information to aid our lead generation efforts. This has aided in the success of multiple campaigns, bringing greater awareness of our brands to business owners, and being able to provide business loans to more SMEs in Singapore.” — Jacquelyn Yang, Senior Marketing Manager, Funding Societies

Compared to using other tools or combing through the internet, The Grid saves us so much time in terms of generating a target list of prospects that fit our ideal customer profile and getting contact details, so that my team can spend more time on sales outreach.” — Bethia Wee, Sales Development Lead, Aspire

We were looking around when we chanced upon The Grid, and realised we had exactly what we needed right here, rather than having to source from multiple avenues with duplicates. It was easy to find what we needed, and it was easy to export the results of our searches as well.” — Adam Loke, Head of Partnerships, Osome

The Grid has been a major plus point in my sales prospecting. It gives an accurate segmentation of companies their stakeholders, and even verified email addresses. A must-have tool if you are looking to map the Singapore market for your business!” — Max Lee, Senior Partnerships, Circles.Life

Considering my market focus, The Grid’s data depth immediately stood out... I’ve peace of mind that the companies in The Grid are legitimate as registry data is one of the main data sources.” — Isaac Loo, Trade Market Officer, Advantage Austria

Finding accurate and reliable data is always a challenge, especially when it comes to SMEs and small private companies. However, The Grid has proven to be an essential database which provides a multitude of information all on a single platform.” — Keith Looi, Sales & Business Development, Jenfi

We needed a solution that can help to unlock the local market, especially in the SME space. This is where the global sales intelligence tools typically don’t have a strong coverage in.” — Jessica Lew, Marketing Manager, APJ, Enterpryze

In the past, it would take us an entire month to completely piece together the info on inbound leads for one event. It has now been shortened to 2 days thanks to The Grid... What would have taken 5-10 minutes per company now only takes a matter of seconds.” — Frank Lee, Founder and Managing Director, JDI Group

There are local options but these are primarily traditional business directories, where the info is very generic...The Grid is a game changer; we didn’t know such a solution existed.” — Jeremy Low, General Manager, AXTRO

The Grid enabled us to be much targeted in our outreach to prospective merchants. The ability to find companies in the correct industries allowed us to be more focused on our marketing strategy and improve conversions as compared to other digital marketing channels.” — Jeremy Low, Founder, OMNA

In the past, companies’ information available online is often outdated and inaccurate. Luckily with The Grid, we are able to get the most accurate information and get to reach out to key decision-makers in companies we are interested to do business with.” — Kevin Neo, Director, Hitch Marketing

The Grid has made a significant difference for us by allowing us to target specific positions in companies, such as marketing or human resources, which have been more responsive to us.” — Alex Byun, Partnerships & Community Engagement, CPAS

Four differences that decide the switch

Both platforms will show you companies. The difference is what stands behind each record — in Singapore, official ACRA filings; across the region, public and partner sources.

What it is

The Grid

  • A B2B sales platform built for Southeast Asia & ANZ: AI prospecting, verified records, in-app outreach and named integrations — one workflow from first search to CRM.
  • Built for teams selling into the region, where the registered-company universe — not a web-collected subset — is the map. Every Singapore company is sourced from ACRA; regional coverage comes from public filings and licensed partners across Malaysia, Thailand, Australia and New Zealand.
  • 2.6M companies and 13.9M personnel records (live in-product counts) — every Singapore legal-entity record carrying its UEN and live entity status straight from ACRA.

ZoomInfo

  • A global go-to-market platform with deep North American enterprise coverage and a mature third-party behavioural-data ecosystem — by its own reporting.
  • Records assembled from web-collected and contributed sources — strongest where companies have a large public web footprint.
  • Built first for North American and European markets; SEA & ANZ is the web-collected subset view.

Features

The Grid

  • Multi-filter search across industry and SSIC code (Singapore), size, region and growth signals — funding, hiring and expansion.
  • Prospect in plain English — describe your ideal customer and the AI builds the filters and the list — plus one-click AI first-touch emails.
  • Engage built in: send from Gmail, Outlook or SMTP, use templates and track replies without leaving The Grid.
  • Official entity IDs, directors, incorporation date and live/struck-off status on every record (Singapore / ACRA).
  • Singapore-only depth global tools miss — enrich by UEN, filter on official SSIC codes and 28 postal districts, and drill into revenue band and profit/loss (Corporate tier).
  • Export to CSV, or push verified records straight to HubSpot, Salesforce and ActiveCampaign — plus a REST API and a Chrome extension.

ZoomInfo

  • Broad suite: third-party behavioural data, technographics, conversation intelligence and a large integration ecosystem.
  • Company identity rests on collected signals — registry entity IDs are not part of the record.
  • Behavioural and technographic signals tuned to Western markets.
  • Rich integrations, packaged for enterprise go-to-market.

Data — SEA & ANZ depth, checked against ACRA in Singapore

The Grid

  • 5x more SEA & ANZ coverage on average than global platforms.
  • Deepest in Singapore via ACRA — UEN, SSIC codes, incorporation date, directors and entity status on every record.
  • Struck-off and deregistered companies flagged and filtered as the register updates (Singapore / ACRA) — fewer dead leads and bounces.
  • Official SSIC codes exactly as filed in Singapore — not inferred from a website.

ZoomInfo

  • Deepest in North American enterprise — its stated home market.
  • SEA & ANZ coverage is the web-collected subset: companies with a visible online footprint.
  • No registry status field — closures tend to surface late, as bounces and dead ends.
  • Industry categories approximated from websites and descriptions.

Usability

The Grid

  • Explore verified records un-gated — no sign-up needed.
  • Start free at S$0, no credit card; published tiers from S$24/mo — priced up front, no quote required.
  • PDPA-native and DNC-aware for compliant prospecting across SEA & ANZ.
  • One focused workflow: search, verify, then export or push.

ZoomInfo

  • Mature, feature-rich UI with a large ecosystem and deep learning resources.
  • Quote-based pricing — by sales conversation, with no free tier.
  • Compliance posture built around global privacy frameworks for Western regimes.
  • Powerful but heavier — best when its full enterprise stack is in play.

This comparison reflects The Grid’s product facts and its assessment of web-collected data methods; points describing ZoomInfo are drawn from its own public materials — self-reported claims, not independently verified. ZoomInfo is a trademark of ZoomInfo Technologies LLC. The 5x figure is The Grid’s measured SEA & ANZ average versus global platforms; 2.6M is the company count shown in the live product.

Which one actually fits you

When ZoomInfo is the right choice

  • Your pipeline is overwhelmingly North American or European enterprise — ZoomInfo’s stated home turf, and depth we don’t claim to match there.
  • Your workflow is built around its third-party behavioural-data and integration ecosystem, and those switching costs outweigh regional data quality.
  • You want one global vendor for every region and accept a web-collected view of SEA & ANZ as the trade-off.

When The Grid is the right choice

  • Your revenue lives in Singapore, Australia, New Zealand, Malaysia or Thailand — and every record needs a registry filing behind it.
  • Dead leads are costing real hours: registry entity status tells you who is live and who is struck off before anyone dials.
  • You want Singapore depth global platforms don’t carry — UEN, official SSIC codes, share capital and live entity status — priced so a regional team can actually start.

Proof, not positioning.

Comparison tables are claims; customer results are evidence. Here is Xero’s, on file.

>388xROI, revenue attributable to The GridSOURCE: Xero customer storyRead the story

It used to take the team one man day per week to curate leads; now it simply takes 1 hour. That’s more than 300 hours saved per sales rep in a year... Not only that, the team has been able to hit their challenging monthly targets regularly.

Bryan Chan

Partner Development Lead, Xero

Run the comparison on your own market

Search the SEA & ANZ universe on a platform built for the region — AI prospecting, verified records and outreach, with Singapore records checked against ACRA.

  • No credit card
  • PDPA-aligned
  • Cancel anytime
  • Fresh SEA & ANZ data