Brand profile · Business Consulting

Forethought

Melbourne, VIC-based Forethought operates in Business Consulting. Privately held, at forethought.com.au. Two addresses sit on record, spread over two office countries. It employs 148 people, on the record. It lists customer experience strategy among its specialties. One Australian registration (ABN) is a confirmed match. It is listed alongside seven similar brands, mostly in Market Research.

forethought.com.au LinkedIn

Profile live Privately Held Founded 1993 1 entity ABN 2 office countries
Registry verified · ABR
Counted staff
148
self-reported 51–200 band
Founded
1993
33 years
Legal entities
1
ABR
Office countries
2
2 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Use this profile Compare Your shortlist

Legal entity

1 brand → 1 confirmed entity

  • FORETHOUGHT PTY LTD

    ABN90065460746

    VICHigh confidenceMatched on exact nameABR

Legal entities

Forethought: 1 registry entityForethought is linked to 1 registry entity: FORETHOUGHT PTY LTD (ABN 90065460746, candidate).ForethoughtFORETHOUGHT PTY LTDABN 90065460746Candidate · High confidence
Show as table
FORETHOUGHT PTY LTDABN 90065460746
Confirmed matches0 of 1

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

Forethought is a Marketing Advisory, Strategy and Analytics company, focused on partnering clients to provide the market and customer evidence that drives business outcomes across Brand, Communications, Customer Experience and Offer Optimisation.

Forethought is an international award-winning marketing science consultancy partnering with marketers and brands operating in B2B or B2C environments to help them grow market share and improve margin.

To better understand consumer behaviour, Forethought pioneered modelling consumers’ implicit, discrete emotions versus their rational drivers of choice. This work has underpinned significant outcomes for our clients, and its success has been recognised by numerous international awards, including the ARF David Ogilvy Awards, the CX Awards and the AMSRS Awards.

Using quantitative methods underpinned by world-leading advanced analytics and qualitative methods, Forethought gives marketers decision-making precision. Our customer insights, evidence, diagnostics and frameworks enables management to confidently impact their organisation’s ability to gain and retain customers via brand, communications, advertising and customer experience programs.

We specialise in:

  • Brand
  • Advertising
  • Communications
  • Customer experience

We provide insights, diagnostics and measurement for:

  • Strategy
  • Execution
  • Performance tracking

Forethought offers exclusive access to the Prophecy® Customer Analytics including modelling, diagnostics, and simulators for impactful customer strategy:

  • Prophecy Thoughts & Feelings® = modelling rational vs implicit emotions driving choice for brand and advertising strategy and creative execution.
  • Prophecy ADvance = advertising testing with cost effective, rapid turnaround.
  • Prophecy Experiences = modelling and diagnostics for customer experience.
  • Prophecy Protect = modelling and diagnostics on drivers of defection.
  • Prophecy Tribes = machine-learning enhanced accuracy in segmentation.

Specialties

All 5 specialties
  • Advanced analytics and insights to inform consumer growth strategy -
  • - Brand and Communications strategy
  • activation and tracking -
  • Customer Experience strategy
  • activation and tracking.

Locations

2
Countries with an office address2 addresses on record
AustraliaprimaryUnited States

Country footprint

Offices in 2 countriesCountry footprint: 2 countries, primary AU. Codes: AU, US.2 countriesprimary AUAUUS
Show as table
Countries2
Primary countryAU

All codes: AU US

Addresses

  • AULevel 7; 550 Bourke Street; MELBOURNE, VIC 3000Primary
  • USLevel 5; 400 Madison Avenue; NEW YORK, NY 10017

Grid intelligence Members

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Notify me about spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend
Notify me about signals

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
Notify me about financials

People & contacts

4 employee profiles on record · names withheld.

The people relation is never requested, so there is nothing here to unlock.

Notify me about contacts Tell us who you need to reach and we will tell you when a consented source is live.

FAQ

Which legal entity operates under Forethought?

One Victoria entity on the ABR: FORETHOUGHT PTY LTD (ABN 90 065 460 746), high confidence.

How many people work at Forethought?

148 counted staff profiles at January 2026, inside the self-reported 51–200 band.

Where does Forethought have offices?

Two addresses on record across 2 countries. Primary: Level 7, 550 Bourke Street, MELBOURNE, VIC 3000.

Has Forethought raised funding?

None linked to this brand.

What does Forethought list as its specialties?

Five tags on the brand's own list, among them customer experience strategy.

Which companies are listed alongside Forethought?

35 profiles list Forethought as a peer — 99th percentile in Business Consulting. It lists ten peers of its own. 5D and Nature list it back.

What is Forethought's website?

forethought.com.au