Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Food & Beverages
Auckland, AUK-based Free AF operates in Food & Beverages. It is privately held, and its site is af-drinks.com. It holds one address on record, all in New Zealand. Headcount on record is 11. Its latest round on record is Seed, with no amount recorded. It is listed alongside six similar brands, mostly in Market Research.
Free AF is here for anyone looking to explore a different relationship with alcohol. We're looking to normalise damp and alcohol free lifestyles by creating a conversation, community and products for the sober curious. Our range of premium, ready-to-drink, non-alcoholic cocktails give people a delicious, sophisticated, adult option when they're not drinking alcohol.
| Countries | 1 |
|---|---|
| Primary country | NZ |
All codes: NZ
| Rounds | 1 |
|---|---|
| Axis | 2020 to 2026 |
| Seed · 11 Jul 2023 | not disclosed |
Dated rounds only. The axis ends at the date this profile was last observed, not at today.
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
11 counted staff profiles at January 2026, above the self-reported 2–10 band.
One address on record, New Zealand only. Primary: 5 Crummer Road, Auckland, AUK 1021.
One round. Latest 11 July 2023: Seed, no amount recorded.
15 profiles list Free AF as a peer — 96th percentile in Food & Beverages. It lists ten peers of its own. Caffeine Daily and Previously Unavailable list it back.