Brand profile · Technology, Information and Media

Vudoo

Vudoo works in Technology, Information and Media, out of Melbourne. Ownership is privately held; it publishes at vudoo.com. It holds one address on record, all in Australia. The record counts 44 people. Tagged retail media, video marketing and adtech. Two Australian registrations (ABN) are candidate matches. Its latest round on record is Non equity assistance, with no amount recorded. The record links three similar brands, most of them in Advertising Services.

vudoo.com LinkedIn

Profile live Privately Held Founded 2017 2 registry matches ABN 1 office country 1 funding round
Registry match · ABR
Counted staff
44
self-reported 11–50 band
Founded
2017
9 years
Registry matches
2
ABR
Office countries
1
1 address
Funding rounds
1
Non equity assistance · Nov 2020
Company type
Privately Held
self-reported
Use this profile Compare Your shortlist

Legal entities

1 brand → 2 possible registrationsThese are name matches on ABR. 2 registrations share this brand's name; which one you contract with is a question for the register.

  • VUDOO PTY LTD

    ABN23618786959

    VICMedium confidenceMatched on exact nameABR

  • VUDOO HOLDINGS PTY LTD

    ABN38636720271

    VICMedium confidenceMatched on exact nameABR

Legal entities

Vudoo: 2 registry entitiesVudoo is linked to 2 registry entities: VUDOO PTY LTD (ABN 23618786959, candidate); VUDOO HOLDINGS PTY LTD (ABN 38636720271, candidate).VudooVUDOO PTY LTDABN 23618786959Candidate · Medium confidenceVUDOO HOLDINGS PTY LTDABN 38636720271Candidate · Medium confidence
Show as table
VUDOO PTY LTDABN 23618786959
VUDOO HOLDINGS PTY LTDABN 38636720271
Confirmed matches0 of 2

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

In a world where every click can take you further from conversion, it's never been more important to allow customers to purchase at the point of inspiration.

Vudoo's innovative SaaS/AdTech platform enables brands, publishers and agencies to monetise content using its suite of e-commerce and content enhancement tools. This suite includes Vudoo's patent-pending, in-stream transaction feature, which allows customers to make purchases directly within videos, images or links. Vudoo also enhances content using in-stream transaction and clickable content features, which are all powered by a secure API gateway and world-leading analytics platform.

Founded and based in Melbourne in 2017, Vudoo has built a global reputation as a thought-leading company in the eCommerce and video industry. They've helped publishers and brands including News Corp Australia, Rip Curl, Nike and Flight Centre create meaningful content that connects and converts their audiences on a whole new level.

Specialties

All 16 specialties
  • Commerce Media
  • Advertising
  • Retail Media
  • AdTech
  • Content Commerce
  • Interactive video
  • Shoppable video
  • Clickable video
  • Video strategy
  • Video marketing
  • Video optimisation
  • Video content strategy
  • Video performance
  • Video analytics
  • Video advertising
  • Video technology

Related specialties

Locations

Australiaprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
Show as table
Countries1
Primary countryAU

All codes: AU

Addresses

  • AUMelbourne, 3066Primary

Grid intelligence Members

Funding

Last round · 28 November 2020Amount not recordedNon equity assistance
Rounds1
Round typeNon equity assistance · non-equity funding
Amount (USD)not recorded
Stage rank1
Investors named0
Since last round5 yr 1 mo

Funding

1 funding roundFunding timeline. Latest round 28 Nov 2020: Non equity assistance, amount not disclosed.20172026Non equity assista…amount not disclosed1 round
Show as table
Rounds1
Axis2017 to 2026
Non equity assistance · 28 Nov 2020not disclosed

Dated rounds only. The axis ends at the date this profile was last observed, not at today.

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Notify me about spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend
Notify me about signals

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
Notify me about financials

People & contacts

4 employee profiles on record · names withheld.

Counts only. No names are stored here, and none are served.

Notify me about contacts Tell us who you need to reach and we will tell you when a consented source is live.

FAQ

Which legal entities operate under Vudoo?

Two Victoria entities on the ABR. VUDOO PTY LTD (ABN 23 618 786 959) and VUDOO HOLDINGS PTY LTD (ABN 38 636 720 271). Both medium confidence.

How many people work at Vudoo?

The record holds 44 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does Vudoo have offices?

One address on record, Australia only. Primary: Melbourne 3066.

Has Vudoo raised funding?

One round. Latest 28 November 2020: non equity assistance, no amount recorded.

What does Vudoo list as its specialties?

16 tags on the brand's own list, among them retail media, video marketing and adtech.

Which companies are listed alongside Vudoo?

10 profiles list Vudoo as a peer — 92nd percentile in Technology, Information and Media. It lists ten peers of its own. RLG lists it back.

What is Vudoo's website?

vudoo.com