Brand profile · Advertising Services

RLG

Perth, Western Australia-based RLG operates in Advertising Services. Publicly held, at roolifegroup.com.au. Five addresses sit on record, spread over two office countries. It employs 26 people, on the record. It lists e-commerce, publishing and marketing among its specialties. Its latest round on record is Post IPO debt, US$1.0M. It is listed alongside six similar brands, mostly in Advertising Services.

roolifegroup.com.au LinkedIn

Profile live Public Company Founded 2014 2 office countries US$ 1.0M Post IPO debt
Counted staff
26
self-reported 11–50 band
Founded
2014
12 years
Legal entities
None matched
Office countries
2
5 addresses
Funding rounds
3
Post IPO debt · Oct 2022 · US$ 1.0M
Company type
Public Company
self-reported
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Description

The RooLife Group (ASX: RLG) provides fully integrated digital marketing and customer acquisition services, focusing on driving online sales of products and services for its clients. RooLife provides personalised, real-time, targeted marketing.

With a key focus on driving sales in Australia and China the Company’s online e-Commerce marketplaces assist businesses to sell directly to Chinese consumers and accept payment via the WeChat and Alipay mobile payments platforms.

RooLife’s key positioning is about knowing and remaining connected with Chinese consumers, allowing brands to effectively sell products to Chinese Consumers based on their profiles and purchasing behaviours.

Specialties

All 13 specialties
  • Customer Intelligence
  • Business Intelligence
  • Content Personalisation
  • Publishing
  • Content
  • Personalization
  • Retail
  • E-Commerce
  • Logistics
  • Brand
  • Branding
  • Digital Marketing
  • Marketing

Related specialties

Locations

2
Countries with an office address5 addresses on record
AustraliaprimaryChina

Country footprint

Offices in 2 countriesCountry footprint: 2 countries, primary AU. Codes: AU, CN.2 countriesprimary AUAUCN
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Countries2
Primary countryAU

All codes: AU CN

Addresses

  • AU506 Hay St; Perth, Western Australia 6008Primary
  • CN57 Zhong Shan Yi Road; Room 1808, South China Railway Building; Guangzhou, Guangdong 510600
  • AU241 Commonwealth St; Level 6; Surry Hills, New South Wales 2010
  • CN6A Shandong Road; Room 1211, China Resources Building; Qingdao, Shandong 266000
  • AU160 Wellington Road; Level 2; Clayton, Victoria 3168

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Funding

Last round · 30 October 2022US$ 1.0MPost IPO debt
Rounds3
Round typePost IPO debt · non-equity funding
Amount (USD)1,000,000
Stage rank6
Investors named0
Since last round3 yr 2 mo

Funding

3 funding roundsFunding timeline. Latest round 30 Oct 2022: Post IPO debt, US$ 1.0M.20142026Post IPO debtUS$ 1.0M3 rounds
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Rounds3
Axis2014 to 2026
Post IPO debt · 30 Oct 2022US$ 1.0M

Dated rounds only. The axis ends at the date this profile was last observed, not at today.

Spending power

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Signals & hiring

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Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

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People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at RLG?

26 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does RLG have offices?

Five addresses on record across 2 countries. Primary: 506 Hay St, Perth, Western Australia 6008.

Has RLG raised funding?

Three rounds. Latest 30 October 2022: post IPO debt, US$1,000,000.

What does RLG list as its specialties?

13 tags on the brand's own list, among them e-commerce, publishing and marketing.

Which companies are listed alongside RLG?

9 profiles list RLG as a peer — 90th percentile in Advertising Services. It lists ten peers of its own. Vudoo and CHOOSE Digital list it back.

What is RLG's website?

roolifegroup.com.au