Spending power
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Spending power
Key facts
Counted staff
10
self-reported band not used
Founded
2008
18 years
Legal entities
1
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entity
1 brand → 1 confirmed entity
So What Research Pty Ltd
ABN30131306548
Legal entities
Show as table · So What? Research: 1 registry entity
| So What Research Pty Ltd | ABN 30131306548 |
|---|---|
| Confirmed matches | 0 of 1 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
We’re a specialist Market Research & Insights agency that delivers growth for healthcare brands through our integrated suite of services, our unique ‘So What?’ approach to brand storytelling and our customer and patient activation plans - the ‘Now What?’.
Our shared values and beliefs influence the work that we do, and the impact we hope to achieve:
1. Simplicity First 2. One Team 3. Whinge-Free 4. Healthcare Experts 5. Activate Insights 6. Trusted Partners
We’re also proud to be one of the few businesses in the APAC region to be recognised as a Registered LGBT+ Supplier by the NGLCC - the global voice of the LGBT+ business community.
Specialties
- brand management
- new product development
- customer segmentation
- brand positioning
- qualitative research
- market research
- product marketing
- quantitative research
All 11 specialties
- Healthcare Research
- Pharmaceuticals Research
- Brand Management
- Brand Planning
- Brand Positioning
- Product Marketing
- Customer Segmentation
- Qualitative Research
- Quantitative Research
- New Product Development
- Market Research
Related specialties
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AUSuite 8.07; 2-14 Kings Cross Road; Potts Point, NSW 2011Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Counts only. No names are stored here, and none are served.
FAQ
Which legal entity operates under So What? Research?
One New South Wales entity on the ABR. So What Research Pty Ltd (ABN 30 131 306 548), high confidence.
How many people work at So What? Research?
The record holds 10 counted staff profiles at January 2026. Its self-reported band sits above that count and is not published as a headcount.
Where does So What? Research have offices?
1 address on record.
Has So What? Research raised funding?
None linked to this brand.
What does So What? Research list as its specialties?
11 tags on the brand's own list, among them brand management, new product development and customer segmentation.
Which companies are listed alongside So What? Research?
13 profiles list So What? Research as a peer — 92nd percentile in Market Research. It lists ten peers of its own. Ruby Cha Cha and Elbow Insight and Strategy list it back.