Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
13
self-reported 11–50 band
Founded
2020
6 years
Registry matches
2
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entities
1 brand → 2 possible registrationsMatched by name against ABR, so this is a candidate list, not a confirmed identity. Confidence and match method are shown against every row.
SMRTR PTY LTD
ABN77137152599
SMRTR HOLDINGS PTY LTD
ABN71628648402
Legal entities
Show as table · smrtr: 2 registry entities
| SMRTR PTY LTD | ABN 77137152599 |
|---|---|
| SMRTR HOLDINGS PTY LTD | ABN 71628648402 |
| Confirmed matches | 0 of 2 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
We provide custom analytics and source diverse data sets to help you gain insights to understand your customers better.
smrtr was founded by Georgie Brooke and Dr Boris Guennewig, who after decades working with data in the business and medical fields, identified a way to bring data supply and demand together in a systemised and transparent manner. Together their aim is to make audience targeting and data consultancy available to businesses of all sizes and harness data’s power to drive positive change.
We provide on-demand audience segments, insights and advisory services, including data enrichment, data sandpits, custom segmentations, campaign optimisation, market sizing, media planning and more.
If you are interested in learning how we can help you, visit us at smrtr.com.au
Specialties
All 20 specialties
- Data as a Service (DaaS)
- Data Commercialisation
- Data Partnerships
- Data Analytics
- Insights
- Data Science
- Data Enrichment
- Data Processing
- Data Visualisation
- Data Sandpits
- Propensity modelling
- Churn analysis
- Segment brand affinity
- Market sizing
- Company strategy
- Customer profiling
- Campaign optimisation
- Media planning
- Segmentations
- Data Advisory
Related specialties
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AUSydneyPrimary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
Which legal entities operate under smrtr?
Two New South Wales entities on the ABR: SMRTR PTY LTD (ABN 77 137 152 599) and SMRTR HOLDINGS PTY LTD (ABN 71 628 648 402). Both medium confidence.
How many people work at smrtr?
13 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Where does smrtr have offices?
One address on record, Australia only. Primary: Sydney.
Has smrtr raised funding?
None linked to this brand.
What does smrtr list as its specialties?
20 tags on the brand's own list, among them insights, data visualisation and data analytics.
Which companies are listed alongside smrtr?
Eight peer profiles on record: Greater Data and Ideally.