Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
37
self-reported 11–50 band
Founded
1997
29 years
Legal entities
None matched
Office countries
2
2 addresses
Funding rounds
1
Private equity · Dec 2017
Company type
Public Company
self-reported
Description
Founded in 1997, Smart Loyalty specialises in B2B growth, customer loyalty, employee incentives and reward fulfilment. We successfully deliver all-inclusive loyalty solutions for more than 600 partner businesses, reaching over 25,000 small to medium-sized member businesses across New Zealand and Australia.
Our dedicated team excels in consulting, programme implementation, marketing and account management services. Through our expertise, businesses of all sizes have built lasting, profitable relationships with their customers, driving growth and value in a competitive marketplace.
We take pride in our ability to tailor loyalty solutions to meet the unique needs of every business we work with. Our portfolio includes a diverse range of companies, such as Ford, Subaru, Fonterra Farm Source, Meridian, Hirepool, OfficeMax, Active Electrical and many more.
At Smart Loyalty, we are committed to continuous innovation and excellence. We constantly refine our strategies and leverage the latest technologies to provide our clients with cutting-edge loyalty solutions that stand out in the market. Whether you are looking to improve customer retention, increase employee engagement, or enhance overall business performance, we have the expertise and resources to help you achieve your goals.
Let us help you build stronger, more profitable relationships with your customers, ensuring long-term success and growth for your business.
Contact us today!
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NEW ZEALAND OFFICE South Bloc, Level 1 | South Lobby 140 Anglesea Street Hamilton, 3204
P: 0800 99 SMART (76278)
E: info@smartloyalty.co.nz
AUSTRALIAN OFFICE Suite 1.02, Level 1 83-97 Kippax Street Surry Hills NSW, 2010
P: 1800 438 436 E: info@smart-loyalty.com.au
Specialties
- retention
- business intelligence
- direct marketing
- analytics
- email marketing
- acquisition
- account management
- business strategy
All 13 specialties
- Business-to-Business
- Account Management
- Analytics
- Sales Channel Incentives
- Business Strategy
- Retention
- Acquisition
- Rewards Programmes
- Incentive Programmes
- Loyalty Programmes
- Direct Marketing
- Email Marketing
- Business Intelligence
Related specialties
Locations
2
Countries with an office address2 addresses on record
New ZealandprimaryAustralia
Country footprint
Show as table · Offices in 2 countries
| Countries | 2 |
|---|---|
| Primary country | NZ |
All codes: NZ AU
Addresses
- NZSouth Bloc, Level 1 | South Lobby; 140 Anglesea Street; Hamilton, Waikato 3204Primary
- AUSuite 1.02, Level 1; 83-97 Kippax Street; Surry Hills, New South Wales 2010
Grid intelligence Members
Funding
Last round · 1 December 2017Amount not recordedPrivate equity
Rounds1
Round typePrivate equity · venture round
Amount (USD)not recorded
Stage rank6
Investors named0
Since last round8 yr 1 mo
Funding
Show as table · 1 funding round
| Rounds | 1 |
|---|---|
| Axis | 1997 to 2026 |
| Private equity · 1 Dec 2017 | not disclosed |
Dated rounds only. The axis ends at the date this profile was last observed, not at today.
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Counts only. No names are stored here, and none are served.
FAQ
How many people work at Smart Loyalty?
The record holds 37 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Where does Smart Loyalty have offices?
Two addresses on record across 2 countries. Primary: South Bloc, Level 1 | South Lobby, 140 Anglesea Street, Hamilton, Waikato 3204.
Has Smart Loyalty raised funding?
One round. Latest 1 December 2017: private equity, no amount recorded.
What does Smart Loyalty list as its specialties?
13 tags on the brand's own list, among them retention, business intelligence and direct marketing.
Which companies are listed alongside Smart Loyalty?
10 profiles list Smart Loyalty as a peer — 92nd percentile in Marketing Services. It lists ten peers of its own. Daisy Digital Marketing and Wink list it back.