Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
14
self-reported 11–50 band
Founded
2001
25 years
Legal entities
None matched
Office countries
2
3 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
Simplicity believe that successful Loyalty programmes will encourage customers to buy one more thing, shop one more time, or stay for longer. In order to do this it is essential that the messages customers receive are relevant and meaningful to them, on a personal level.
As media becomes increasingly intrusive in people’s lives and customers become more intolerant of irrelevant marketing, there are fewer and fewer chances to get the right messages to the right person at the right time.
If any of these variables are wrong, the consequences can be highly impactful on how your customer views your communications and ultimately your brand. If you get it right however, it can be a pivotal way to acquire, grow and ultimately lock in long term customer loyalty.
Inspired by a generation of loyalty and CRM systems that were either so sophisticated they intimidated their users, or so simple they were unable to manage the complexity of customer relationships. It is our intention to help our clients introduce solutions that are simple and smart.
Specialties
- loyalty
- loyalty programs
- qsr
- marketing
- promotions
- crm
- trade
- software as a service
- rewards
- gamification
- brand
- personalisation
- data analytics
- customer experience
All 20 specialties
- Loyalty
- Marketing
- CRM
- Data Analytics
- Platform as a Service
- Software as a Service
- Brand
- Badgification
- Gamification
- Loyalty Programs
- Customer Experience
- Promotions
- Rewards
- Personalisation
- Reward Programmes
- QSR
- B2B Loyalty
- Trade
- Coalition Loyalty
- Channel Partner Engagement
Related specialties
Locations
2
Countries with an office address3 addresses on record
New ZealandprimaryAustralia
Country footprint
Show as table · Offices in 2 countries
| Countries | 2 |
|---|---|
| Primary country | NZ |
All codes: NZ AU
Addresses
- NZ27-29 William Pickering Drive; Unit G4, Simplicity Loyalty; Auckland, AUK 0632Primary
- AU1 Macquarie Pl; Level 36, Gateway Tower; Sydney, New South Wales 2000
- AU1 Southbank Blvd; Southbank, Victoria 3006
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
How many people work at Simplicity Loyalty?
14 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Where does Simplicity Loyalty have offices?
Three addresses on record across 2 countries. Primary: 27-29 William Pickering Drive, Unit G4, Simplicity Loyalty, Auckland, AUK 0632.
Has Simplicity Loyalty raised funding?
None linked to this brand.
What does Simplicity Loyalty list as its specialties?
20 tags on the brand's own list, among them loyalty, loyalty programs and qsr.
Which companies are listed alongside Simplicity Loyalty?
5 profiles list Simplicity Loyalty as a peer — 80th percentile in Marketing Services. It lists ten peers of its own. Gratifii Limited and Smart Loyalty list it back.