Brand profile · Advertising Services

POPULA

Popula is an Advertising Services brand in Sydney, NSW. It is privately held, and its site is popula.com.au. It holds one address on record, all in Australia. Headcount on record is 5. Its work is tagged outdoor, brand strategy and strategy. It is listed alongside seven similar brands, mostly in Advertising Services.

LinkedIn

Profile live Privately Held Founded 2023 1 office country
Counted staff
5
self-reported 2–10 band
Founded
2023
3 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Use this profile Compare Your shortlist

Description

Let us tell you a short story...

The idea for POPULA started during our time at Meta, where we consistently met with brands who told us that they didn't have a partner that could deliver mobile-first brand advertising for them.

Big agencies did TV well and social media agencies did influencer content well but no one partner truly understood how to make their brand work in mobile.

Mobile is THE device now, it’s too important not to get right.

We spend more time there than anywhere and yet most brands aren't getting the full benefits of a mobile-first marketing approach.

It's true that mobile can expand to work in every channel, but TV-first advertising doesn't compress well into mobile.

So we decided to change this by marrying the expectations of your audience and the capabilities of the device, with the needs of your brand.

We've built an agency that clients told us they were desperate for but didn't exist.

A full-service creative agency that has been made for the mobile age.

We are POPULA - At the centre of attention.

Specialties

All 14 specialties
  • Creative
  • Strategy
  • Advertising
  • Mobile Advertising
  • Meta
  • Snap
  • TikTok
  • Production
  • Digital Strategy
  • Brand Advertising
  • YouTube
  • Outdoor
  • Brand Strategy
  • International Expansion Experts

Related specialties

Locations

Australiaprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
Show as table
Countries1
Primary countryAU

All codes: AU

Addresses

  • AUMezzanine, 388 George Street; Sydney, NSW 2000Primary

Grid intelligence Members

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Notify me about spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend
Notify me about signals

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
Notify me about financials

People & contacts

4 employee profiles on record · names withheld.

Names are withheld until a consented source exists.

Notify me about contacts Tell us who you need to reach and we will tell you when a consented source is live.

FAQ

How many people work at POPULA?

5 counted staff profiles at January 2026, inside the self-reported 2–10 band.

Where does POPULA have offices?

One address on record, Australia only. Primary: Mezzanine, 388 George Street, Sydney, NSW 2000.

Has POPULA raised funding?

None linked to this brand.

What does POPULA list as its specialties?

14 tags on the brand's own list, among them outdoor, brand strategy and strategy.

Which companies are listed alongside POPULA?

6 profiles list POPULA as a peer — 84th percentile in Advertising Services. It lists ten peers of its own. Akcelo and The Happiness at Work Program list it back.