Brand profile · Gambling Facilities and Casinos

PlayUp

Sydney-based PlayUp operates in Gambling Facilities and Casinos. Privately held, at corporate.playup.com. It holds one address on record, all in Australia. It employs 68 people, on the record. It lists entertainment, sport and technology among its specialties. Two Australian registrations (ABN) are candidate matches. Its latest round on record is Series unknown, US$34.6M. It is listed alongside nine similar brands, mostly in Gambling Facilities and Casinos.

corporate.playup.com LinkedIn

Profile live Privately Held 2 registry matches ABN 1 office country US$ 34.6M Series unknown
Registry match · ABR
Counted staff
68
self-reported 51–200 band
Founded
Not recorded
Registry matches
2
ABR
Office countries
1
1 address
Funding rounds
5
Series unknown · Feb 2022 · US$ 34.6M
Company type
Privately Held
self-reported
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Legal entities

1 brand → 2 possible registrationsThe join is a normalised name comparison against ABR. Treat every row below as a lead to verify, not as an established identity.

  • PLAYUP (AUSTRALIA) PTY. LTD.

    ABN26129291283

    VICMedium confidenceMatched on exact nameABR

  • PLAYUP HOLDINGS PTY LTD.

    ABN21681366601

    QLDMedium confidenceMatched on exact nameABR

Legal entities

PlayUp: 2 registry entitiesPlayUp is linked to 2 registry entities: PLAYUP (AUSTRALIA) PTY. LTD. (ABN 26129291283, candidate); PLAYUP HOLDINGS PTY LTD. (ABN 21681366601, candidate).PlayUpPLAYUP (AUSTRALIA) PTY.LTD.ABN 26129291283Candidate · Medium confidencePLAYUP HOLDINGS PTY LTD.ABN 21681366601Candidate · Medium confidence
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PLAYUP (AUSTRALIA) PTY. LTD.ABN 26129291283
PLAYUP HOLDINGS PTY LTD.ABN 21681366601
Confirmed matches0 of 2

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

PlayUp is a next generation entertainment and technology group that enriches the lives of people through entertaining, rewarding and responsible online betting. We develop innovative betting technologies in-house to power our brands and deliver world-class user experiences. Our energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

PlayUp unifies the world's favourite online betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), Esports and Daily Fantasy Sports (DFS) where we host Australia’s largest and indeed some of the globe’s largest prize pools in competitive peer-to-peer online betting.

We hold online betting licenses in multiple jurisdictions and currently operate in Australia, New Zealand, India and have recently launched in the USA.

Specialties

All 9 specialties
  • bookmaking
  • wagering
  • horse racing
  • sport
  • daily fantasy sports
  • greyhound racing
  • harness racing
  • technology
  • entertainment

Related specialties

Locations

Australiaprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
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Countries1
Primary countryAU

All codes: AU

Addresses

  • AU48 Epsom Rd; SydneyPrimary

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Funding

Last round · 20 February 2022US$ 34.6MSeries unknown · investor: FTX
Rounds5
Round typeSeries unknown · venture round
Amount (USD)34,600,000
Stage ranknot recorded
Investors named1
Since last round3 yr 11 mo

Funding

5 funding roundsFunding timeline. Latest round 20 Feb 2022: Series unknown, US$ 34.6M.20222026Series unknownUS$ 34.6M5 rounds
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Rounds5
Axis2022 to 2026
Series unknown · 20 Feb 2022US$ 34.6M

Dated rounds only. The axis ends at the date this profile was last observed, not at today.

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

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Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

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Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

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People & contacts

4 employee profiles on record · names withheld.

The people relation is never requested, so there is nothing here to unlock.

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FAQ

Which legal entities operate under PlayUp?

Two Australian entities on the ABR: PLAYUP (AUSTRALIA) PTY. LTD. (ABN 26 129 291 283) and PLAYUP HOLDINGS PTY LTD. (ABN 21 681 366 601). Both medium confidence.

How many people work at PlayUp?

68 counted staff profiles at January 2026, inside the self-reported 51–200 band.

Where does PlayUp have offices?

One address on record, Australia only. Primary: 48 Epsom Rd, Sydney.

Has PlayUp raised funding?

Five rounds. Latest 20 February 2022: Series unknown, US$34,600,000, investor FTX.

What does PlayUp list as its specialties?

Nine tags on the brand's own list, among them entertainment, sport and technology.

Which companies are listed alongside PlayUp?

14 profiles list PlayUp as a peer — 96th percentile in Gambling Facilities and Casinos. It lists ten peers of its own. Palmerbet lists it back.

What is PlayUp's website?

corporate.playup.com