Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
100
self-reported 51–200 band
Founded
2006
20 years
Registry matches
3
ABR
Office countries
1
2 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entities
1 brand → 3 possible registrationsMatched by name against ABR, so this is a candidate list, not a confirmed identity. Confidence and match method are shown against every row.
BETFAIR PTY LIMITED
ABN30110084985
Betfair Limited
ABN88637245947
betfair australia pty ltd
ABN44110291971
Legal entities
Show as table · Betfair Australia: 3 registry entities
| BETFAIR PTY LIMITED | ABN 30110084985 |
|---|---|
| Betfair Limited | ABN 88637245947 |
| betfair australia pty ltd | ABN 44110291971 |
| Confirmed matches | 0 of 3 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
We are the world's largest, and Australia's only, peer-to-peer wagering platform.
Unlike bookmakers or totes, we are a marketplace where supply meets demand. This means the markets are dynamic, fluid and efficient, which results in better value for our customers with better odds at low margins.
We are also different to the rest of the wagering industry as we gain revenue through charging a small commission when a customer wins.
So, unlike with the bookies, our customers don't get shut off or restricted for winning, in fact quite the opposite, we want our customers to win!
Our purpose is to empower customers with a different betting experience.
Specialties
All 8 specialties
- Online Betting
- Online Betting Exchange
- Online Marketing
- Innovation
- Analytics
- Risk Management
- Digital Marketing
- Online Wagering
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AU565 Bourke St; Level 13; Melbourne, Victoria 3000Primary
- AU47 Mitchell St; Level 3; Darwin City, Northern Territory 0800
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
Which legal entities operate under Betfair Australia?
Three Australian entities on the ABR: BETFAIR PTY LIMITED (ABN 30 110 084 985), Betfair Limited (ABN 88 637 245 947) and betfair australia pty ltd (ABN 44 110 291 971). All medium confidence.
How many people work at Betfair Australia?
100 counted staff profiles at January 2026, inside the self-reported 51–200 band.
Where does Betfair Australia have offices?
Two addresses on record, Australia only. Primary: 565 Bourke St, Level 13, Melbourne, Victoria 3000.
Has Betfair Australia raised funding?
None linked to this brand.
What does Betfair Australia list as its specialties?
Eight tags on the brand's own list, among them analytics, innovation and risk management.
Which companies are listed alongside Betfair Australia?
34 profiles list Betfair Australia as a peer — 99th percentile in Gambling Facilities and Casinos. It lists ten peers of its own. BlueBet and betr list it back.