Brand profile · Manufacturing

Playgro

Playgro works in Manufacturing, out of Heatherton, VIC. Privately held, at playgro.com. It holds one address on record, all in Australia. It employs 28 people, on the record. It lists baby products and consumer goods among its specialties. One Australian registration (ABN) is a confirmed match. The record links two similar brands, most of them in Manufacturing.

playgro.com LinkedIn

Profile live Privately Held Founded 1992 1 entity ABN 1 office country
Registry verified · ABR
Counted staff
28
self-reported 11–50 band
Founded
1992
34 years
Legal entities
1
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Legal entity

1 brand → 1 confirmed entity

  • PLAYGRO PTY. LTD.

    ABN87109699336

    VICHigh confidenceMatched on exact nameABR

Legal entities

Playgro: 1 registry entityPlaygro is linked to 1 registry entity: PLAYGRO PTY. LTD. (ABN 87109699336, candidate).PlaygroPLAYGRO PTY. LTD.ABN 87109699336Candidate · High confidence
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PLAYGRO PTY. LTD.ABN 87109699336
Confirmed matches0 of 1

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

For over 25 years the Playgro™ brand has stood for creativity, imagination, quality, innovation and fun. With a strong emphasis on safety truly making Playgro a brand Moms and dads can trust. We have developed a range of products, carefully designed to stimulate and delight babies. Each whirl, spin, whiz, crinkle, snuggle, chime, click-clack or squeak is specifically designed to encourage enjoyment and active play while helping develop senses.

The Playgro™ range of Infant Development Toys includes Activity Toys, Stroller Accessories, Discovery Gyms and Playmats, Teethers and Rattles, Crib and Bath Toys. Lovable infant themes and characters bring the products to life and ensure they are instant favorites.

With a team of world leading product designers, all Playgro™ products are created and developed by our design team in Melbourne, Australia. Each product is designed to spark the imagination of even the youngest child - just beginning their own journey of discovery.

Playgro™ toys stimulate baby’s sensory development as they explore and interact with the world around them. They are designed to encourage baby’s sensory progression, stimulate curiosity levels and improve their ability to explore and interact with the surrounding world to discover new skills.

Playgro™ invests heavily in research and development including new technologies, components and tools. This allows Playgro™ to be at the forefront of trends, technology and design capability in the infant developmental toy market.

As a brand that parent’s know and trust around the world, the Playgro™ logo acts as a guarantee of quality, a comforting reassurance to parents that they are purchasing the very best for their child.

Inspired by watching our own children play and grow, Playgro™ blends valuable insight with leading edge technology to develop products to meets the needs of parents and babies around the world.

Specialties

All 4 specialties
  • Toy Design
  • Infant Toys
  • Consumer Goods
  • Baby Products

Locations

Australiaprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
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Countries1
Primary countryAU

All codes: AU

Addresses

  • AU49-51 Sunmore Close; Heatherton, VIC 3202Primary

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Spending power

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Signals & hiring

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Financials

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People & contacts

4 employee profiles on record · names withheld.

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FAQ

Which legal entity operates under Playgro?

One Victoria entity on the ABR: PLAYGRO PTY. LTD. (ABN 87 109 699 336), high confidence.

How many people work at Playgro?

28 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does Playgro have offices?

One address on record, Australia only. Primary: 49-51 Sunmore Close, Heatherton, VIC 3202.

Has Playgro raised funding?

None linked to this brand.

What does Playgro list as its specialties?

Four tags on the brand's own list, among them baby products and consumer goods.

Which companies are listed alongside Playgro?

Two peer profiles on record: b.box for kids and Buzz.

What is Playgro's website?

playgro.com