Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
61
self-reported 51–200 band
Founded
2007
19 years
Legal entities
1
ABR
Office countries
3
3 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entity
1 brand → 1 confirmed entity
B.BOX FOR KIDS HOLDINGS PTY LTD
ABN96606441516
Legal entities
Show as table · b.box for kids: 1 registry entity
| B.BOX FOR KIDS HOLDINGS PTY LTD | ABN 96606441516 |
|---|---|
| Confirmed matches | 0 of 1 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
b.box is a true Australian SME success story. It’s one of the fastest growing Australian companies in the juvenile products industry and has built a strong reputation for innovating and redefining everyday toddler and kids essentials. You can find b.box in over 3000 stores in Australia, from major retail chains and gift stores, to baby specialty and pharmacy. Our products are also distributed in over 65 countries around the world and continues to capture new markets.
What makes b.box unique is the thought we give to design, functionality and aesthetic. With the benefit of being mums themselves, the founders are passionate about continuing to create products parents need and fill a gap in the market. And the market likes what they do. Our products have won a multitude of awards in Australia and overseas, including the prestigious Good Design Award 2024 for our 2 in 1 Suction Plate. Family favourite the Sippy Cup took out the Gold Award in 2024 for My Child’s Favourite Drinking Cup, Bounty Baby’s Best Feeding Device and Tell Me Baby’s Highest Rated Sippy Cup, while our lunchbox and insulated drink bottles won the Gold Award for My Child’s Favourite Lunchbox and Favourite Drink Bottle. The company has also been recognised for its business achievements, most recently ranking #52 in the Financial Times 1000: High Growth in Asia, winning the 2017 Smart Company Top Exporter of the Year, the 2016, Telstra Victorian Small Business of the Year, 2016 AusMumpreneur of the Year, 2015 Australian Export Awards, Small Business Exporter of the Year, and two awards in the 2015 Governor of Victoria’s Export Awards: Small Business Exporter of the Year and International Women in Business. And while these awards are testament to the work we’re doing, where we get genuine motivation and buzz is from seeing kids and parents using and raving about our products. That’s the best accolade!
Specialties
All 2 specialties
- Design
- manufacturing and distribution of award winning baby products
Locations
3
Countries with an office address3 addresses on record
Country footprint
Show as table · Offices in 3 countries
| Countries | 3 |
|---|---|
| Primary country | AU |
All codes: AU NL US
Addresses
- AU1 Acacia Pl; Level 3; Notting Hill, Victoria 3168Primary
- NLKoninginneweg 152h; Amsterdam, 1075 EE
- US111 Penn St; El Segundo, California 90245
Grid intelligence Members
Signals & hiring
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Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
Which legal entity operates under b.box for kids?
One Victoria entity on the ABR: B.BOX FOR KIDS HOLDINGS PTY LTD (ABN 96 606 441 516), high confidence.
How many people work at b.box for kids?
61 counted staff profiles at January 2026, inside the self-reported 51–200 band.
Where does b.box for kids have offices?
Three addresses on record across 3 countries. Primary: 1 Acacia Pl, Level 3, Notting Hill, Victoria 3168.
Has b.box for kids raised funding?
None linked to this brand.
What does b.box for kids list as its specialties?
Two tags on the brand's own list, among them design.
Which companies are listed alongside b.box for kids?
13 profiles list b.box for kids as a peer — 94th percentile in Manufacturing. It lists ten peers of its own. ergoPouch lists it back.