Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
15
self-reported 11–50 band
Founded
2013
13 years
Registry matches
4
ABR
Office countries
1
2 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entities
1 brand → 4 possible registrationsMatched by name against ABR, so this is a candidate list, not a confirmed identity. Confidence and match method are shown against every row.
PLAY PTY LIMITED
ABN62063459558
PLAY CO PTY LTD
ABN20613552186
@Play Pty Ltd
ABN70151764984
AUSTRALIAN PLAY COMPANY PTY. LTD.
ABN97007644144
Legal entities
Show as table · PLAY: 4 registry entities
| PLAY PTY LIMITED | ABN 62063459558 |
|---|---|
| PLAY CO PTY LTD | ABN 20613552186 |
| @Play Pty Ltd | ABN 70151764984 |
| AUSTRALIAN PLAY COMPANY PTY. LTD. | ABN 97007644144 |
| Confirmed matches | 0 of 4 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
Hi there, we’re PLAY and we are here to make consumers’ lives better.
As the experts in consumer-led innovation in FMCG, we partner with manufacturers and retailers to lift the productivity and effectiveness of their NPD. It’s all in how we blend innovation advisory with tailored consumer insight using an agile, consumer-first approach. Think of us like the connective tissue within your innovation process. We guide you at every step of the journey, helping you align, focus and develop ideas and products that sell.
At PLAY, we ‘get’ the unique dynamics and opportunities within FMCG. Our strong track record and an enviable list of clients show we have the guts to make tough calls. Proudly, those very same clients continue to partner with us today. So, no matter if you have a new idea, refined concept or product pack, you can count on us for all your NPD needs.
We believe in leading with an “always be helping” mentality. By getting to understand your business and striving for continuous improvement, we’re able to achieve the best possible results. We also live and breathe our playfulness – that’s our #notbeige promise – but you can trust us to speak up and share the (sometimes hard) truth.
Now let’s not forget our superpowers in experiential research! With Australia’s largest sensory testing facilities, equipped with a sensory and shopper lab, eye-tracking and real full-size supermarket shelves, we can test your product and pack under one roof. You’ll find us locally in Sydney & Melbourne.
Let’s shake up your innovation process, explore new opportunities and check in with your consumers on the regular. With our team by your side, we can help you make the right PLAY. Get to know what we do at: www.playinnovation.com.au or give us a call on (02) 8097 0200
Specialties
- innovation
- design sprints
- concept development
- new product development
- product testing
- ideation
- brand development
All 19 specialties
- Concept Testing
- Product Testing
- Sensory Testing
- Shopper Research
- Usage and Attitude Surveys
- Segmentations
- Online Communities
- Bespoke Research
- NPD Research
- Market Understanding
- Innovation
- Customer Experience Research
- Ideation
- Idea screening
- Concept development
- New Product Development
- Brand development
- Design Sprints
- Packaging Research
Related specialties
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AU4/111 Old Pittwater Rd; Brookvale, New South Wales 2100Primary
- AU13 Rainforest Walk; Clayton, VIC 3168
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
Which legal entities operate under PLAY?
Four Australian entities on the ABR: PLAY PTY LIMITED (ABN 62 063 459 558), PLAY CO PTY LTD (ABN 20 613 552 186), @Play Pty Ltd (ABN 70 151 764 984) and AUSTRALIAN PLAY COMPANY PTY. LTD. (ABN 97 007 644 144). All low confidence.
How many people work at PLAY?
15 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Where does PLAY have offices?
Two addresses on record, Australia only. Primary: 4/111 Old Pittwater Rd, Brookvale, New South Wales 2100.
Has PLAY raised funding?
None linked to this brand.
What does PLAY list as its specialties?
19 tags on the brand's own list, among them innovation, design sprints and concept development.
Which companies are listed alongside PLAY?
Seven peer profiles on record: The Lab Insight & Strategy and Painted Dog Research.