Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
13
self-reported 11–50 band
Founded
1959
67 years
Registry matches
1
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entity
1 brand → 1 possible registrationMatched by name against ABR, so this is a candidate list, not a confirmed identity. Confidence and match method are shown against every row.
NEWFURN FLOOR COVERINGS LIMITED
ABN63004650668
Legal entities
Show as table · Newfurn Floor Coverings Ltd: 1 registry entity
| NEWFURN FLOOR COVERINGS LIMITED | ABN 63004650668 |
|---|---|
| Confirmed matches | 0 of 1 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
At Newfurn, we have been helping Australians decorate since 1959.
Like many modern-day success stories, Newfurn can be traced back to humble beginnings.
In 1959 a small group of independent Victorian furniture retailers met to discuss the possibility of forming an association to maximise the effectiveness of their business in the face of increased competition from large, franchised organisations.
As a result of this initial meeting, Newfurn Floor Coverings Ltd was formed.
Over 30 years later, in 1993, they launched the Carpet Choice brand with 17 stores in Victoria. Since then, after a further brand update, Choices Flooring has rapidly grown to over 140 stores across Australia.
Since those early days, Choices Flooring has arguably become Australia’s most progressive retail floor coverings group and a major force in the Australian retail sector.
Following the success of Choices Flooring, in 2013 Newfurn acquired a collection of premium retail stores specialising in wool carpets. Collectively known as WoolSet, these 20 independent stores are located across Australia. However as consumer lifestyles continue to evolve the relevance of the WoolSet brand started to diminish. As a result in 2017 the group re-branded to Style Flooring & Interiors, enabling them to re-connect with consumers and provide a solid platform for future growth.
Expansion is key for our continual dominance within the flooring industry. This is why in 2016, Newfurn decided to investigate ways in which the Choices Flooring brand could enter the New Zealand market. Still in its investigative stage, a Retail Development Manager has been appointed with the task of recruiting new businesses.
Specialties
All 4 specialties
- Chillingworth Training Institute
- Style Flooring
- NTA
- Choices Flooring AU & NZ
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AU5-9 Hobbs Ct; Rowville, Victoria 3178Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
Which legal entity operates under Newfurn Floor Coverings Ltd?
One Victoria entity on the ABR: NEWFURN FLOOR COVERINGS LIMITED (ABN 63 004 650 668), medium confidence.
How many people work at Newfurn Floor Coverings Ltd?
13 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Where does Newfurn Floor Coverings Ltd have offices?
One address on record, Australia only. Primary: 5-9 Hobbs Ct, Rowville, Victoria 3178.
Has Newfurn Floor Coverings Ltd raised funding?
None linked to this brand.
What does Newfurn Floor Coverings Ltd list as its specialties?
Four tags on the brand's own list, among them Chillingworth Training Institute, Style Flooring and NTA.
Which companies are listed alongside Newfurn Floor Coverings Ltd?
Six peer profiles on record: Newfurn Floor Coverings Ltd and Frontier Flooring.