Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
292
self-reported band not used
Founded
1959
67 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Public Company
self-reported
Description
Like many modern day success stories, the Choices Flooring group can be traced back to humble beginnings.
In 1959 a small group of independent Victorian furniture retailers met to discuss the possibility of forming an association to maximise the effectiveness of their business in the face of increased competition from large, franchised organisations.
As a result of this initial meeting, Newfurn Floor Coverings Ltd was formed.
Over 30 years later, in 1993, they launched the Carpet Choice brand with 17 stores in Victoria. Since then, after a further brand update, Choices Flooring has rapidly grown to over 140 stores across Australia.
Since those early days, Choices Flooring has arguably become Australia’s most progressive retail floor coverings group and a major force in the Australian retail sector.
Specialties
All 17 specialties
- Carpet Flooring
- Timber Flooring
- Laminate Flooring
- Luxury Vinyl Flooring
- Hybrid/Rigid Flooring
- Rugs & Runners
- Window Furnishings
- Commercial Flooring Solutions
- Free Measure & Quote Services
- In-Store Design Consultations
- RoomView Visualisation Tool
- MOOD Collection Window Furnishings
- Builder & Renovator Support
- Nationwide Store Network
- Sustainable Flooring Options
- Professional Installation Services
- Interior Styling Advice
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AU5-9 Hobbs Ct; Rowville, Victoria 3178Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
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Names are withheld until a consented source exists.
FAQ
How many people work at Choices Flooring?
292 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
Where does Choices Flooring have offices?
1 address on record.
Has Choices Flooring raised funding?
None linked to this brand.
What does Choices Flooring list as its specialties?
17 tags on the brand's own list, among them laminate flooring, timber flooring and window furnishings.
Which companies are listed alongside Choices Flooring?
26 profiles list Choices Flooring as a peer — 99th percentile in Retail. It lists ten peers of its own. Floorworld and Chillingworth Training Institute list it back.