Brand profile · Retail

Max

Max is a Retail brand in Auckland. It is privately held, and its site is max.co.nz. It holds one address on record, all in New Zealand. Headcount on record is 156. Its latest round on record is Private equity, with no amount recorded. It is listed alongside five similar brands, mostly in Retail.

Profile live Privately Held Founded 1986 1 office country 1 funding round

Key facts

Counted staff
156
self-reported band not used
Founded
1986
40 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
1
Private equity · Feb 2005
Company type
Privately Held
self-reported
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Description

Max made its debut in 1986 in Auckland. A lot has changed since we first started out, in our lives and the fashion industry, but one thing remains the same - we’re a company proudly run by women, for women.

We believe style isn’t just about what we wear, it’s about how we live. At the core of our vision is to create products tailored to the style and values of the modern Kiwi woman. Our collections are consciously curated - we offer timeless, high-quality fashion, accessories, footwear and lifestyle products, designed by our team and our creative community.

We’re on a journey to create products that are kinder to the earth, moving purposely into natural, sustainable, high-quality fabrics which translate into beautiful garments designed to love and last.

From humble beginnings to stores nationwide and online, we’re bringing a fresh and mindful approach to style and lifestyle, because Style isn’t worn - it’s lived.

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryNZ

All codes: NZ

Addresses

  • Auckland, nzPrimary

Grid intelligence Members

Funding

Last round · 1 February 2005Amount not recordedPrivate equity
Rounds1
Round typePrivate equity · venture round
Amount (USD)not recorded
Stage rank6
Investors named0
Since last round20 yr 11 mo

Funding

1 funding roundFunding timeline. Latest round 1 Feb 2005: Private equity, amount not disclosed.19862026Private equityamount not disclosed1 round
Show as table · 1 funding round
1 funding round
Rounds1
Axis1986 to 2026
Private equity · 1 Feb 2005not disclosed

Dated rounds only. The axis ends at the date this profile was last observed, not at today.

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at Max?

156 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.

Where does Max have offices?

One address on record, New Zealand only. Primary: Auckland, nz.

Has Max raised funding?

One round. Latest 1 February 2005: private equity, no amount recorded.

Which companies are listed alongside Max?

Five peer profiles on record: HUFFER and RUBY.

What is Max's website?