Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
20
self-reported band not used
Founded
1985
41 years
Registry matches
2
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entities
1 brand → 2 possible registrationsThe join is a normalised name comparison against ABR. Treat every row below as a lead to verify, not as an established identity.
INNOVATIONS AUSTRALIA PTY. LTD.
ABN77094636094
INNOVATIONS PTY LTD
ABN51073895128
Legal entities
Show as table · Innovations: 2 registry entities
| INNOVATIONS AUSTRALIA PTY. LTD. | ABN 77094636094 |
|---|---|
| INNOVATIONS PTY LTD | ABN 51073895128 |
| Confirmed matches | 0 of 2 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
Established in 1985, Innovations (innovations.com.au) is a leading direct to consumer retailer with a portfolio of online, social and catalogue brands.
With over 2 million Australian and New Zealand customers through catalogue, showroom and Internet sales, Innovations offers a broad range of merchandise across apparel, jewellery, homewares, health, beauty, craft, bed linen, electronics, books, entertainment and pets. Products are sourced through well-established international and local supply chains.
Included within Innovations is the Direct Publishing division comprising digital and print content platform including Reader’s Digest, Over60, WYZA and Handyman.
Direct Publishing produces digital and print versions of the iconic Readers Digest magazine in Australia, New Zealand and across the Asia region in both English and Chinese (simplified), along with country specific websites and social media pages for all regions. These channels are boosted by the highly respected annual Reader’s Digest Trusted Brands Survey Awards and Quality Service Awards, which allow the business to deliver sophisticated advertising campaigns across both digital and print formats.
Over Sixty (incorporating OverSixty.com.au and OverSixty.co.nz), is a dynamic digital news and lifestyle platform directed towards the seniors’ market in Australia and New Zealand. With more than 450,000 highly-engaged Facebook followers, and over 4 million website page views a month, it features a broad range of regularly updated topics from news and finance to entertainment, travel, lifestyle and everything in between.
WYZA (wyza.com.au), acquired by Direct Publishing in 2018, has attracted a strong following in the 50+ online community. Currently enjoying 25,000 Facebook followers and 300,000 monthly page views, the easy to navigate website features engaging content on everything from travel to health, entertainment, work, lifestyle, money and property, food and recipes.
Specialties
- retail
- magazines
- homewares
- entertainment
- online retail
- lifestyle
- pets
- hampers
- seniors
- craft
- gadgets
- fashion
- personalised gifts
- community
All 20 specialties
- Gadgets
- Fashion
- Homewares
- Pets
- Craft
- Entertainment
- Living Aids
- Personalised Gifts
- Hampers
- Catalogue
- Magazines
- Community
- 50 plus
- 60 plus
- Digital Magazine
- Trusted Brands
- Lifestyle
- Seniors
- Retail
- Online Retail
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AU431 Warringah Rd; Frenchs Forest, New South Wales 2086Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
Which legal entities operate under Innovations?
Two Queensland entities on the ABR: INNOVATIONS AUSTRALIA PTY. LTD. (ABN 77 094 636 094) and INNOVATIONS PTY LTD (ABN 51 073 895 128). Both medium confidence.
How many people work at Innovations?
20 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
Where does Innovations have offices?
One address on record, Australia only. Primary: 431 Warringah Rd, Frenchs Forest, New South Wales 2086.
Has Innovations raised funding?
None linked to this brand.
What does Innovations list as its specialties?
20 tags on the brand's own list, among them retail, magazines and homewares.
Which companies are listed alongside Innovations?
6 profiles list Innovations as a peer — 87th percentile in Internet & Technology. It lists ten peers of its own. openshop (Australian Shopping Network) and Direct Group Pty Ltd list it back.