Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
64
self-reported band not used
Founded
1981
45 years
Registry matches
9
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entities
1 brand → 9 possible registrationsMatched by name against ABR, so this is a candidate list, not a confirmed identity. Confidence and match method are shown against every row.
Australian Direct Pty Ltd
ABN42149603725
DIRECT HOLDINGS AUSTRALIA PTY LIMITED
ABN60006427363
AUSTRALIA DIRECT PTY. LTD.
ABN36056340660
DIRECT CORPORATION PTY LTD
ABN16660001543
DIRECT GROUP PTY LIMITED
ABN45065432199
DIRECT HOLDINGS PTY LTD
ABN39621052855
DIRECT AUSTRALIA PTY LTD
ABN84670569696
Australian Direct Pty Ltd
ABN67118943712
Direct Holdings Pty Ltd
ABN41000319424
Legal entities
Show as table · Direct Group Pty Ltd: 9 registry entities
| Australian Direct Pty Ltd | ABN 42149603725 |
|---|---|
| DIRECT HOLDINGS AUSTRALIA PTY LIMITED | ABN 60006427363 |
| AUSTRALIA DIRECT PTY. LTD. | ABN 36056340660 |
| DIRECT CORPORATION PTY LTD | ABN 16660001543 |
| DIRECT GROUP PTY LIMITED | ABN 45065432199 |
| DIRECT HOLDINGS PTY LTD | ABN 39621052855 |
| DIRECT AUSTRALIA PTY LTD | ABN 84670569696 |
| Australian Direct Pty Ltd | ABN 67118943712 |
| Direct Holdings Pty Ltd | ABN 41000319424 |
| Confirmed matches | 0 of 9 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
Direct Group is one of Australia’s leading direct to consumer retailers. It is a trusted provider of products and services to the growing, high spending senior demographic (45+ age group) which is often neglected and not effectively reached by traditional retail and e-commerce players.
The Group markets and sells throughout Australia, New Zealand and Asia communicating directly with its customers through online, print, television and digital publishing.
The business operates through two divisions - TVSN and Innovations. Both divisions offer a broad range of merchandise across apparel, jewellery, homewares, health, beauty, craft, bed linen, electronics, books, entertainment and pets.
Direct Group’s head office and supporting infrastructure of TV and design studios, online marketing teams, contact centres, editorial team, integrated product sourcing and customer order fulfilment are located on 5.3 hectares in the northern suburbs of Sydney, Australia.
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AU431 Warringah Rd; Frenchs Forest, New South Wales 2086Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
Which legal entities operate under Direct Group Pty Ltd?
nine registrations match the name Direct Group Pty Ltd: Australian Direct Pty Ltd (ABN 42 149 603 725), DIRECT HOLDINGS AUSTRALIA PTY LIMITED (ABN 60 006 427 363) and AUSTRALIA DIRECT PTY. LTD. (ABN 36 056 340 660).
How many people work at Direct Group Pty Ltd?
64 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
Where does Direct Group Pty Ltd have offices?
One address on record, Australia only. Primary: 431 Warringah Rd, Frenchs Forest, New South Wales 2086.
Has Direct Group Pty Ltd raised funding?
None linked to this brand.
Which companies are listed alongside Direct Group Pty Ltd?
11 profiles list Direct Group Pty Ltd as a peer — 97th percentile in Retail. It lists ten peers of its own. Kariba Retail Group (KRG) and Innovations list it back.