Brand profile · Manufacturing

Grin Natural

Grin Natural runs a Manufacturing operation from Auckland. Privately held, at grinnatural.co.nz. It holds one address on record, all in New Zealand. It employs 28 people, on the record. It lists cruelty free and gluten free among its specialties. The latest round on record is Grant at US$6.3K. The record links six similar brands, most of them in Retail Health and Personal Care Products.

grinnatural.co.nz LinkedIn

Profile live Privately Held 1 office country US$ 6.3K Grant
Counted staff
28
self-reported 11–50 band
Founded
Not recorded
Legal entities
None matched
Office countries
1
1 of 2 reported addresses
Funding rounds
1
Grant · Oct 2021 · US$ 6.3K
Company type
Privately Held
self-reported
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Description

Grin Natural is a leading New Zealand Oral Care brand that offers sustainable and natural alternatives in the oral care aisle. With praise from Forbes, Entrepreneur, The Today Show and Allure – we create oral care that truly cares for our consumers and the planet.

We focus equally on what we leave out and what we put in, with product safety and consumer wellbeing as our top priority. The natural toothpaste range is free of added chemicals, SLS, added sugar, preservatives, artificial colours/flavours, fragrances, and harsh abrasives. Instead, it uses pure New Zealand-sourced natural active ingredients, such as manuka oil, propolis, and organic sea salt. The toothpaste is clinically proven to combat common oral bacteria and is ranged in dental clinics and supermarkets across the entire country.

In 2018, Grin launched the very first eco-friendly toothbrushes and floss picks that are made from sustainable materials, such as corn starch or 100% recycled materials. These brushes are a visually beautiful and functionally smart choice for families looking for ‘better for me, better for the planet’ options. We now proudly have the #1 Kids Toothbrush on Tmall & Tiktok in China. Our iconic floss picks are also #1 Floss Picks in New Zealand Grocery.

Since launching, we've expanded into nine markets, with products being ranged in over 7000 retailers. We have achieved this by staying focused on supporting the community, especially kids and young families. Grin has gifted and donated over 2 million toothbrushes and brushing challenge charts to kids in need around the world through our social initiative called ‘Share A Grin’.

We have developed a range of educational tools such as the ‘I Like Brushing’ pop-up book and the ‘21-Day Brushing Challenge Kit’ which are designed to make brush time fun and instil lifelong habits.

Grin is excited to continue expanding its range and reach around the globe to deliver high-quality, natural, and sustainable solutions.

Specialties

All 8 specialties
  • Oral care products
  • 100% natural
  • no nasty chemicals
  • fragrance free
  • not tested on animals
  • organic ingredients
  • gluten free
  • cruelty free

Locations

2 reported addresses · 1 on record.

New Zealand

Country footprint

Offices in 1 countryCountry footprint: 1 country. Codes: NZ.1 countryNZ
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Countries1

All codes: NZ

Addresses

  • NZLevel 1, BDO Tower, 19-21 Como Street, Takapuna; Auckland, 0622

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Funding

Last round · 2 October 2021US$ 6.3KGrant · investor: Callaghan Innovation
Rounds1
Round typeGrant · non-equity funding
Amount (USD)6,300
Stage rank1
Investors named1
Since last round4 yr 3 mo

Funding

1 funding roundFunding timeline. Latest round 2 Oct 2021: Grant, US$ 6.3K.20222026GrantUS$ 6.3K1 round
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Rounds1
Axis2022 to 2026
Grant · 2 Oct 2021US$ 6.3K

Dated rounds only. The axis ends at the date this profile was last observed, not at today.

Spending power

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Signals & hiring

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People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at Grin Natural?

28 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does Grin Natural have offices?

One address on record, New Zealand only.

Has Grin Natural raised funding?

One round. Latest 2 October 2021: grant, US$6,300, investor Callaghan Innovation.

What does Grin Natural list as its specialties?

Eight tags on the brand's own list, among them cruelty free and gluten free.

Which companies are listed alongside Grin Natural?

Six peer profiles on record: Anihana and ecostore.

What is Grin Natural's website?

grinnatural.co.nz