Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
67
self-reported 51–200 band
Founded
1994
32 years
Legal entities
None matched
Office countries
1
3 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
Malcolm and Melanie Rands founded ecostore on New Zealand’s Northland coast in 1993.
Part of a group that created an eco-village nestled in a valley dotted with streams and surrounded by native forest, the Rands set out to make their home as clean and green as the land they called home.
By creating hardworking, highly effective products for people and their home, removing harmful or unnecessary chemicals, the ecostore ethos has always been to put people’s health first and give them the choice to live clean.
From one New Zealand family to another – the Rands passed the baton to the Kraus family in 2013. Now led by Pablo Kraus, our goal is to be the world’s most trusted and sustainable home and body care brand.
Today we continue to proudly develop, manufacture and pack our household cleaners, laundry, body care, skincare, baby care and oral care products at our own carboNZero certified factory in Auckland and share them with the world.
Specialties
All 21 specialties
- skincare products
- cleaning products
- no nasty chemicals
- fragrance free
- GE free
- not tested on animals
- natural products
- sustainability
- carboNZero
- kosher
- gluten free
- cruelty free
- septic tank safe
- child labour free
- baby products
- kids products
- body products
- laundry products
- hair products
- dish products
- ultra sensitive
Related specialties
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | NZ |
All codes: NZ
Addresses
- NZ2/125 The Strand; Parnell; Auckland, Auckland 1011Primary
- NZEcoTech; 16 Ben Lomond Crescent; Pakuranga, Auckland 2010
- NZThe Eco Store; 1 Scotland St; Freeman's Bay, Auckland 1011
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
How many people work at ecostore?
67 counted staff profiles at January 2026, inside the self-reported 51–200 band.
Where does ecostore have offices?
Three addresses on record, New Zealand only. Primary: 2/125 The Strand, Parnell, Auckland 1011.
Has ecostore raised funding?
None linked to this brand.
What does ecostore list as its specialties?
21 tags on the brand's own list, among them cleaning products, natural products and gluten free.
Which companies are listed alongside ecostore?
20 profiles list ecostore as a peer — 98th percentile in Consumer Goods. It lists ten peers of its own. Essano Limited and Ceres Organics list it back.