Brand profile · Retail

FLANNEL

Flannel runs a Retail operation from Nedlands, Western Australia. Ownership is privately held; it publishes at flannel.com.au. It holds one address on record, all in Australia. The record counts 39 people. The record links seven similar brands, most of them in Retail Apparel and Fashion.

Profile live Privately Held Founded 2007 1 office country

Key facts

Counted staff
39
self-reported band not used
Founded
2007
19 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

Flannel is a family-owned and operated lifestyle brand that has stayed true to designer Kristy Lawrence’s original vision: timeless, artisanal pieces with an elusive off-duty attitude.

When we first opened our doors in 2007, Flannel took the bold step of fusing fashion with loungewear. Kristy was a mum of three young children, and wanted to create a collection that could easily transition from the home to the streets. Our intricate detailing and embellishments are purposeful. The seams are clean, and the trims are sophisticated. Our silks are effortless, our cottons are sumptuous, and our sequins sparkle with you. The Flannel Girl is adventurous, well-travelled and a free spirit with a bustling lifestyle. Our pieces are designed to keep up with the woman who wears it.

While based at home in Perth, Flannel maintains a number of stand-alone stores across Australia and the USA, including flagship outposts on Abbot Kinney Boulevard in Los Angeles.

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryAU

All codes: AU

Addresses

  • AU4/31 Broadway; Nedlands, Western Australia 6009Primary

Grid intelligence Members

Spending power

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Spending power

Signals & hiring

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Hiring activity
Headcount trend

Financials

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Paid-up capital
Fiscal period
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Profit / loss

People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at FLANNEL?

The record holds 39 counted staff profiles at January 2026. Its self-reported band sits above that count and is not published as a headcount.

Where does FLANNEL have offices?

One address on record, Australia only. Primary: 4/31 Broadway, Nedlands, Western Australia 6009.

Has FLANNEL raised funding?

None linked to this brand.

Which companies are listed alongside FLANNEL?

Seven peer profiles on record: SIR. and Bec + Bridge.

What is FLANNEL's website?