Brand profile · Retail Apparel and Fashion

SIR.

SIR. works in Retail Apparel and Fashion, out of Rosbery, NSW. Ownership is privately held; it publishes at sirthelabel.com. It holds one address on record, all in Australia. The record counts 442 people. The record links nine similar brands, most of them in Retail Apparel and Fashion.

sirthelabel.com LinkedIn

Profile live Privately Held 1 office country
Counted staff
442
self-reported 11–50 band
Office countries
1
1 address
Company type
Privately Held
self-reported
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Description

SIR is a contemporary women’s wear label founded in 2014 that delivers a collection of minimal and simplistic wardrobe essentials and feminine silhouettes.

Founders Nikki Campbell & Sophie Coote launched their label in response to a gap in the market for minimal wardrobe staples that truly captured the spirit of the Australian lifestyle SIR represents separates, intimates and ready-to-wear styles that are confident, distinctive and versatile. The collections draw inspiration from musings past and present to create fashions that reflect the now but are forever wearable.

For the confident, distinctive and adaptable woman, SIR is the contemporary women’s wear for every day’s adventure.

Locations

Australiaprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
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Countries1
Primary countryAU

All codes: AU

Addresses

  • AU25/108 Dunning Ave; Rosbery, NSW 2018Primary

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Spending power

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Signals & hiring

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Financials

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People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at SIR.?

The record holds 442 counted staff profiles at January 2026, above the self-reported 11–50 band.

Where does SIR. have offices?

One address on record, Australia only. Primary: 25/108 Dunning Ave, Rosbery, NSW 2018.

Has SIR. raised funding?

None linked to this brand.

Which companies are listed alongside SIR.?

Nine peer profiles on record: MECCA Brands and KOOKAI Australia.

What is SIR.'s website?

sirthelabel.com