Brand profile · Retail

Farro

Auckland-based Farro operates in Retail. Ownership is a partnership; it publishes at farro.co.nz. It holds seven addresses on record, all in New Zealand. The record counts 362 people. Its latest round on record is Private equity, with no amount recorded. It is listed alongside six similar brands, mostly in Retail.

Profile live Partnership Founded 2006 1 office country 1 funding round

Key facts

Counted staff
362
self-reported 201–500 band
Founded
2006
20 years
Legal entities
None matched
Office countries
1
7 addresses
Funding rounds
1
Private equity · Jun 2022
Company type
Partnership
self-reported
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Description

Farro is a New Zealand-owned and operated business, founded in 2006 by Janene and James Draper. The duo had a desire to create a retail space that showcased the very best and finest of New Zealand food. The foundations of the Farro brand were formed in a storefront on Lunn Ave, Mt Wellington. What was then just a team of 12 has now grown to over 300 in 6 different stores across Auckland – Epsom, Grey Lynn, Mt Eden, Mt Wellington, North Shore and Orakei.

At Farro, we like to make your grocery shopping an experience, not a chore and aim to provide our customers with a retail experience that ignites the senses. Our team takes the job of selection for our shelves very seriously and works to provide food that also reflects our own desires – free from artificial ingredients, high quality, provides value and of course, delicious.

The entire team at Farro love to cook and are constantly being inspired by new ingredients, new ideas and exciting recipes. We commit to sharing that inspiration with our shoppers. We provide seasonal recipes, across the store, that tie in with our monthly themes and through Feast – our in-house-designed magazine, which is a showcase of everything great for the month ahead at Farro.

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZ15 Westmoreland Street West; Auckland, 1021Primary
  • NZ34 Westmoreland Street West, Grey Lynn; Auckland, 1021
  • NZ446 Manukau Road, Epsom; Auckland, 1023
  • NZ422 Dominion Road, Mt Eden; Auckland, 1024
  • NZCorner of Constellation Drive & Parkway Drive, Mairangi Bay; Auckland, 0632
  • NZ80 Lunn Avenue, Mt Wellington; Auckland, 1060
  • NZ223 Orakei Road, Remuera; Auckland, 1050

Grid intelligence Members

Funding

Last round · 2 June 2022Amount not recordedPrivate equity · investor: Waterman Capital
Rounds1
Round typePrivate equity · venture round
Amount (USD)not recorded
Stage rank6
Investors named1
Since last round3 yr 7 mo

Funding

1 funding roundFunding timeline. Latest round 2 Jun 2022: Private equity, amount not disclosed.20062026Private equityamount not disclosed1 round
Show as table · 1 funding round
1 funding round
Rounds1
Axis2006 to 2026
Private equity · 2 Jun 2022not disclosed

Dated rounds only. The axis ends at the date this profile was last observed, not at today.

Spending power

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Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at Farro?

The record holds 362 counted staff profiles at January 2026, inside the self-reported 201–500 band.

Where does Farro have offices?

Seven addresses on record, New Zealand only. Primary: 15 Westmoreland Street West, Auckland 1021.

Has Farro raised funding?

One round. Latest 2 June 2022: private equity, investor Waterman Capital, no amount recorded.

Which companies are listed alongside Farro?

Six peer profiles on record: Superette and Stuff.

What is Farro's website?