Brand profile · Retail Luxury Goods and Jewelry

Deadly Ponies

Deadly Ponies works in Retail Luxury Goods and Jewelry, out of Auckland. Privately held, at deadlyponies.com. It holds five addresses on record, all in New Zealand. It employs 25 people, on the record. The record links nine similar brands, most of them in Retail Apparel and Fashion.

Profile live Privately Held Founded 2005 1 office country

Key facts

Counted staff
25
self-reported 11–50 band
Founded
2005
21 years
Legal entities
None matched
Office countries
1
5 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

Deadly Ponies is a contemporary New Zealand accessories brand with a global following.

The collections are designed to create a clean, modern aesthetic. Founded in 2005, Liam Bowden and Steven Boyd have built their business on a unique design aesthetic and vision. Deadly Ponies is recognised as an international fashion success story as the brand continues to expand both in Australasia and internationally.

Every product is uniquely created, from the selection of the leather to the stitching; Deadly Ponies has carved out a niche with their desirable luxury goods available in selected boutiques and premium department stores throughout the world.

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country. Codes: NZ.1 countryNZ
Show as table · Offices in 1 country
Offices in 1 country
Countries1

All codes: NZ

Addresses

  • NZ28 Ghuznee St; Te Aro, Wellington Region 6011
  • NZ14 West St; Eden Terrace; Auckland, Auckland 1010Primary
  • NZ70 Mackelvie St; Auckland, 1021
  • NZ16 Te Ara Tahuhu; Auckland, 1010
  • NZ16 Osborne St; Auckland, 1023

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Spending power

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Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

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Hiring activity
Headcount trend

Financials

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Paid-up capital
Fiscal period
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People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at Deadly Ponies?

25 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does Deadly Ponies have offices?

Five addresses on record, New Zealand only. Primary: 14 West St, Eden Terrace, Auckland 1010.

Has Deadly Ponies raised funding?

None linked to this brand.

Which companies are listed alongside Deadly Ponies?

Nine peer profiles on record: Kowtow Clothing and Paris Georgia.

What is Deadly Ponies's website?