Spending power
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Spending power
Key facts
Counted staff
1
self-reported 1–1 band
Founded
2002
24 years
Legal entities
None matched
Office countries
1
2 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
Using 25 years of experience riding the business roller coaster, Co-Pilot works alongside business owners/managers to meet needs & fix pain points.
Either one-off projects (e.g. bus. audits, tech builds, marketing action plans, building communities etc) or broader business improvement needs.
Business is tough, with many daily ups and downs. Asking for help is a sign of strength, not weakness. Is Roger Federer weak to have a coach? We usually can’t do it alone & we all make mistakes.
Offering an unique approach across 10+ critical areas of a business, organisation or start-up idea, we also look at a balanced life. Working with Co-Pilot helps put you in a position to grow, scale, partner, attract capital, sell or acquire.
Early experience was gained from working as a 4th generation in a family-owned business, later sold to a multi-national.
Next founding a commercial & non-profit marketing consultancy, moving into business advisory, strategy & exiting services.
In addition, founded, grew (to 150,000+ members, 10,000 articles), managed and sold GrownUps.co.nz to Cigna Insurance, the 67th largest Fortune 500 company. Negotiated multiple deals along the way; start-up funding with Sentinel (now Heartland), JV with Yellow & buy-backs.
Hands on across value props, sense-checking ideas, tech builds, marketing & comms planning, automation, competitor analysis, product roadmaps, financials, strategic partner relationships, content-led strategies, research/insights, CX/UX/journeys, growing on/offline visitor/member communities, onboarding, utilising data, creating single views of the customer, building rev channels, understanding (the 50+) demographics, negotiating potential pitfalls/risks, operations, general governance vs management, deal-making and readying for Succession/Exit at any time.
With experience, empathy & resilience at our core, we also use our extensive network to connect the dots, to make great stuff happen. How can we help you?
Specialties
All 10 specialties
- Business Advisory
- Strategy & Coaching services
- Business Exiting
- Business Succession Planning
- Business Acquisitions
- Business Strategy
- Business Coaching
- Marketing Plans
- Building Communities
- Technology Audits
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | NZ |
All codes: NZ
Addresses
- NZ117 St Georges Bay Rd; L4; Auckland, Parnell 1052Primary
- NZAuckland; Auckland
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
FAQ
How many people work at co-pilot®?
1 counted staff profiles at January 2026, inside the self-reported 1 band.
Where does co-pilot® have offices?
Two addresses on record, New Zealand only. Primary: 117 St Georges Bay Rd, L4, Auckland, Parnell 1052.
Has co-pilot® raised funding?
None linked to this brand.
What does co-pilot® list as its specialties?
Ten tags on the brand's own list, among them business coaching, business advisory and business strategy.
Which companies are listed alongside co-pilot®?
12 profiles list co-pilot® as a peer — 96th percentile in Business Consulting. It lists ten peers of its own. Growing Organisations Ltd and Scalable Sustainable Business Growth list it back.