Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
551
self-reported band not used
Office countries
1
1 address
Company type
Public Company
self-reported
Description
Briscoe Group Limited (BGP) is the holding company for two of New Zealand's most-loved retailers. Our stores operate within two retail sectors, homeware and sporting goods — under the two brand names Briscoes Homeware and Rebel Sport.
Most of our team are based in one of our retail stores. Each geographic collection of stores is grouped into a Profit Centre (PC), which is led by a Business or Zone Manager and supported by a team of Retail and Assistant Managers.
Every PC is backed by our Distribution Centre and Auckland Support Office. Within our Support Office, we have various support functions, including Merchandising, Operations, Contact Centre, Finance, E-Commerce, IT, Loss Prevention, Audit, Marketing, and Human Resources.
At Briscoe Group, we actively live and breathe our values of vision, valuing people, communication, and innovation. We continuously strive to engage with our national and local communities, with a strong focus on our Cure Kids partnership that began in 2004.
We are regularly on the lookout for enthusiastic and team-oriented people who love our brands as much as we do! As a member of our team, you will receive retail training, promotional opportunities and a supportive work environment to thrive in.
If you're looking for an opportunity to work for an iconic New Zealand company, check out www.briscoegroup.co.nz/careers.
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | NZ |
All codes: NZ
Addresses
- NZAucklandPrimary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
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FAQ
How many people work at Briscoe Group?
The record holds 551 counted staff profiles at January 2026. Its self-reported band sits above that count and is not published as a headcount.
Where does Briscoe Group have offices?
One address on record, New Zealand only. Primary: Auckland.
Has Briscoe Group raised funding?
None linked to this brand.
What does Briscoe Group list as its specialties?
Three tags on the brand's own list, among them homewares, gifts and sporting goods.
Which companies are listed alongside Briscoe Group?
32 profiles list Briscoe Group as a peer — 99th percentile in Retail. It lists ten peers of its own. The Warehouse Group and Briscoes (NZ) Limited list it back.