Brand profile · Pet Services

Best Fur Forward

Best Fur Forward runs a Pet Services operation from Longueville, NSW. It is privately held, and its site is bestfurforward.com.au. It holds one address on record, all in Australia. Headcount on record is 2. Its work is tagged start-up. One Australian registration (ABN) is a confirmed match. The record links seven similar brands, most of them in Hospitality.

Profile live Privately Held Founded 2025 1 entity ABN 1 office country
Registry verified · ABR

Key facts

Counted staff
2
self-reported 1–1 band
Founded
2025
1 years
Legal entities
1
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Legal entity

1 brand → 1 confirmed entity
  • BEST FUR FORWARD PTY LTD

    ABN69684786776

    NSWHigh confidenceMatched on exact nameABR

Legal entities

Best Fur Forward: 1 registry entityBest Fur Forward is linked to 1 registry entity: BEST FUR FORWARD PTY LTD (ABN 69684786776, candidate).Best Fur ForwardBEST FUR FORWARD PTY LTDABN 69684786776Candidate · High confidence
Show as table · Best Fur Forward: 1 registry entity
Best Fur Forward: 1 registry entity
BEST FUR FORWARD PTY LTDABN 69684786776
Confirmed matches0 of 1

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

Australia’s first Vet-developed MATCHA tofu litter was created with one simple mission: to make life cleaner, easier, and more sustainable for cats, their families, and the planet.

As a Sydney-based Veterinarian, lifelong cat lover, and foster carer of countless stray and pregnant cats, Dr Tanya Phillips saw the same challenges time and again: trays that smell, dust that irritates asthma, litter scattered through the house, and mountains of clay and crystal waste piling up in landfill.

There had to be a better way.

That’s why Best Fur Forward developed MATCHA Litter, a premium, plant-based clumping litter made from upcycled tofu and green tea byproducts. Designed for real cat households, it delivers the performance you need without compromise.

✨ What makes MATCHA different?

Vet-developed & tested – created by a Veterinarian for healthier cats and happier homes

Zero smell, zero stress – odour is neutralised at the source, without artificial fragrances

Fast clumping & easy cleaning – no sticky mess, no scraping trays, just scoop and go

Low dust, low tracking – gentler on sensitive paws and safer for cats with asthma or allergies

Sustainable & compostable – made from food byproducts with certified home-compostable packaging

Premium size & value – our 4.7kg bag is perfect for multi-cat households and lasts longer than most litters

Every tray cleaned, every bag emptied, is a small change that makes a big impact. Together, we can reduce over 200kg of non-biodegradable litter waste per cat, per year, from going into landfill.

At Best Fur Forward, we believe caring for your cat shouldn’t cost the Earth. With MATCHA Litter, you don’t have to choose between performance, convenience, and sustainability, you can have it all.

By choosing MATCHA, you’re not only keeping your home cleaner, you’re supporting rescue groups, championing cat welfare, and helping create solutions for the overpopulation of stray cats.

💚 Cleaner Paws. Cleaner Homes. Cleaner Planet.

Specialties

All 17 specialties
  • Cat brand
  • Sustainable cat brand
  • Australian owned + operated
  • Vet-led business
  • Veterinarian
  • Cat litter
  • Kitty litter
  • Matcha tofu clumping litter
  • Sustainable cat litter
  • Biodegradable + eco-friendly
  • Time-saving
  • Zero-waste
  • Start-up
  • Compostable packaging
  • Zero smell
  • No artificial fragrances
  • Loved by cats

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryAU

All codes: AU

Addresses

  • AULongueville, NSW 2066Primary

Grid intelligence Members

Spending power

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Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

1 employee profiles on record · names withheld.

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FAQ

Which legal entity operates under Best Fur Forward?

One New South Wales entity on the ABR: BEST FUR FORWARD PTY LTD (ABN 69 684 786 776), high confidence.

How many people work at Best Fur Forward?

2 counted staff profiles at January 2026, above the self-reported 1 band.

Where does Best Fur Forward have offices?

One address on record, Australia only. Primary: Longueville, NSW 2066.

Has Best Fur Forward raised funding?

None linked to this brand.

What does Best Fur Forward list as its specialties?

17 tags on the brand's own list, among them start-up.

Which companies are listed alongside Best Fur Forward?

5 profiles list Best Fur Forward as a peer — 86th percentile in Pet Services. It lists ten peers of its own. Sydney Bio Packaging and Aussie Buckets list it back.

What is Best Fur Forward's website?