Brand profile · Retail Apparel and Fashion

Bendon Group

Mangere, Auckland-based Bendon Group operates in Retail Apparel and Fashion. It is privately held, and its site is bendongroup.com. It holds one address on record, all in New Zealand. Headcount on record is 243. Its work is tagged swimwear, sleep and lingerie. Its latest round on record is Private equity, with no amount recorded. It is listed alongside eight similar brands, mostly in Retail Apparel and Fashion.

Profile live Privately Held Founded 1947 1 office country 1 funding round

Key facts

Counted staff
243
self-reported band not used
Founded
1947
79 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
1
Private equity · May 2017
Company type
Privately Held
self-reported
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Description

Bendon Lingerie is proud to be the Bra Experts, offering superior fit and style from our extensive store network across Australia and New Zealand, including Myer stores and key wholesale partners. With over 77 years of expertise, we deliver high-quality bras that cater to every life stage and occasion. Every woman deserves a better bra, and we’re here to ensure they find it.

Our portfolio extends beyond just comfort and fit—we empower women to feel confident every day, no matter the occasion. From everyday staples to special moments, Bendon Lingerie offers an unmatched range of bras designed to meet all your needs. Whether shopping in-store or online, rest assured that you choose bras engineered for quality, style, and an impeccable fit.

At Bendon, we’re not just focused on delivering an exceptional product. We’re equally dedicated to creating an empowering, supportive environment for our employees. As we help our customers find their perfect fit, we always seek passionate people to join us in delivering exceptional service. Together, we’re making a difference—one bra fitting at a time.

Specialties

All 11 specialties
  • Lingerie
  • Underwear
  • Intimate Apparel
  • Corsetry
  • Bras
  • Fashion
  • Apparel
  • Sleep
  • Swimwear
  • Swim
  • Mens Underwear

Related specialties

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZ8 Airpark Dr; Mangere, Auckland 2022Primary

Grid intelligence Members

Funding

Last round · 30 May 2017Amount not recordedPrivate equity
Rounds1
Round typePrivate equity · venture round
Amount (USD)not recorded
Stage rank6
Investors named0
Since last round8 yr 7 mo

Funding

1 funding roundFunding timeline. Latest round 30 May 2017: Private equity, amount not disclosed.19472026Private equityamount not disclosed1 round
Show as table · 1 funding round
1 funding round
Rounds1
Axis1947 to 2026
Private equity · 30 May 2017not disclosed

Dated rounds only. The axis ends at the date this profile was last observed, not at today.

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

2 employee profiles on record · names withheld.

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FAQ

How many people work at Bendon Group?

243 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.

Where does Bendon Group have offices?

One address on record, New Zealand only. Primary: 8 Airpark Dr, Mangere, Auckland 2022.

Has Bendon Group raised funding?

One round. Latest 30 May 2017: private equity, no amount recorded.

What does Bendon Group list as its specialties?

11 tags on the brand's own list, among them swimwear, sleep and lingerie.

Which companies are listed alongside Bendon Group?

Eight peer profiles on record: Deane Apparel New Zealand and AS Colour.

What is Bendon Group's website?