Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
49
self-reported band not used
Founded
2002
24 years
Legal entities
1
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entity
1 brand → 1 confirmed entity
PUREBABY PTY. LTD.
ABN32111171950
Legal entities
Show as table · Purebaby Australia: 1 registry entity
| PUREBABY PTY. LTD. | ABN 32111171950 |
|---|---|
| Confirmed matches | 0 of 1 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
Purebaby is an Australian baby and toddler brand specialising in 100% organic cotton clothing. Purebaby offers a full range of basics, seasonal fashion, sleepwear, home and accessories.
Purebaby was founded in 2002 by Mirabai Winford when she wasn't able to find any organic cotton clothing for her new baby that was also fashion forward and affordable. Purebaby has now grown into a full omni-channel brand with its own retail locations across Victoria, New South Wales and Queensland; concession stores exclusively with David Jones throughout Australia; wholesale throughout David Jones, Baby Bunting and boutiques; and online eCommerce through www.purebaby.com.au
The Purebaby head office is situated close to the CDB in Melbourne Australia. We are always interested in hearing from people that would like to join our retail or head office team, so please feel free to reach out through messaging.
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AU135 Cromwell Street; Collingwood, Victoria 3066Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Counts only. No names are stored here, and none are served.
FAQ
Which legal entity operates under Purebaby Australia?
One Victoria entity on the ABR. PUREBABY PTY. LTD. (ABN 32 111 171 950), high confidence.
How many people work at Purebaby Australia?
The record holds 49 counted staff profiles at January 2026. Its self-reported band sits above that count and is not published as a headcount.
Where does Purebaby Australia have offices?
One address on record, Australia only. Primary: 135 Cromwell Street, Collingwood, Victoria 3066.
Has Purebaby Australia raised funding?
None linked to this brand.
What does Purebaby Australia list as its specialties?
Six tags on the brand's own list, among them retail, wholesale and ecommerce.
Which companies are listed alongside Purebaby Australia?
Eight peer profiles on record: Baby Bunting and Country Road Group.