Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
7
self-reported 2–10 band
Founded
2016
10 years
Legal entities
1
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entity
1 brand → 1 confirmed entity
ALF THE LABEL PTY LTD
ABN17620967366
Legal entities
Show as table · Alf the Label: 1 registry entity
| ALF THE LABEL PTY LTD | ABN 17620967366 |
|---|---|
| Confirmed matches | 0 of 1 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
Designed to transition women from adulthood to motherhood without compromising style for functionality, Alf the Label elevates the standard for upscale handbags and accessories. Crafted to fit seamlessly into the lives of busy, fashion conscious parents, Alf the Label marries style and luxury with effortless practicality.
Alf the Label Founder, Sophie Doyle, created the first Alf baby bag when she became pregnant with her first child, and was unable to find a product that suited her style while meeting her practical needs as a parent. Since then, Alf has made its mark as one of Australia's favourite fashion accessory brands and has quickly grown to position itself in international markets.
Specialties
All 10 specialties
- baby bags
- motherhood
- parenting
- maternity fashion
- leather goods
- accessories
- fashion
- diaper bags
- newborns
- kids
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AUPerth, Western Australia 6000Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Counts only. No names are stored here, and none are served.
FAQ
Which legal entity operates under Alf the Label?
One Western Australia entity on the ABR. ALF THE LABEL PTY LTD (ABN 17 620 967 366), high confidence.
How many people work at Alf the Label?
The record holds 7 counted staff profiles at January 2026, inside the self-reported 2–10 band.
Where does Alf the Label have offices?
One address on record, Australia only. Primary: Perth, Western Australia 6000.
Has Alf the Label raised funding?
None linked to this brand.
What does Alf the Label list as its specialties?
Ten tags on the brand's own list, among them kids, parenting and fashion.
Which companies are listed alongside Alf the Label?
16 profiles list Alf the Label as a peer — 98th percentile in Retail. It lists ten peers of its own. Peachii Insurance and Parmelia Hilton Perth list it back.