Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
89
self-reported 11–50 band
Founded
2016
10 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
MCoBeauty is Australia’s leading luxe-for-less, cruelty-free and vegan beauty brand.
Our whole #BSFreeBeauty brand ethos is inspired by you! We create innovative beauty solutions and trend-focused products, with our entire range priced under $30.
We are here to serve everyday women who want amazing, results-driven products that are affordable, yet still deliver on quality.
Our goal is to make our customers feel excited about their next beauty purchase, because our products have been tailored to reflect exactly what women really want in their makeup bags: believable, achievable beauty.
The brand is focused on current trends and continues to evolve with a finger-on-the-pulse strategy, collaborating with some of Australia’s most popular women as our much-loved MCoBeauty ambassadors. We count social media stars Jules Sebastian, Leigh Campbell and the epic Celeste Barber as the fabulous brand faces we are lucky enough to work with everyday.
MCoBeauty was founded by our CEO Shelley Sullivan in 2016, 14 years after Shelley created her first wildly successful beauty brand, ModelCo.
Five years later, we are proud to embody our #BSFreeBeauty motto and we walk the walk every single day. We are proudly female-founded, female-run and female-owned.
MCoBeauty is a PETA-certified cosmetics company. We do not test on animals.
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|
All codes: AU
Addresses
- AUUnit 5/809-821 Botany Rd; Rosebery, 2018
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Counts only. No names are stored here, and none are served.
FAQ
How many people work at MCoBeauty?
The record holds 89 counted staff profiles at January 2026, above the self-reported 11–50 band.
Where does MCoBeauty have offices?
One address on record, Australia only.
Has MCoBeauty raised funding?
None linked to this brand.
Which companies are listed alongside MCoBeauty?
71 profiles list MCoBeauty as a peer — 99th percentile in Retail. It lists ten peers of its own. VidaCorp lists it back.