Brand profile · Motor Vehicle Manufacturing

Zupps (Automotive Holdings Group QLD)

Mount Gravatt, Queensland-based Zupps operates in Motor Vehicle Manufacturing. Ownership is publicly held; it publishes at zupps.com.au. It holds six addresses on record, all in Australia. The record counts 25 people. Tagged parts, automotive and service. It is listed alongside eight similar brands, mostly in Motor Vehicle Manufacturing.

Profile live Public Company Founded 1948 1 office country

Key facts

Counted staff
25
self-reported band not used
Founded
1948
78 years
Legal entities
None matched
Office countries
1
6 addresses
Funding rounds
None on record
Company type
Public Company
self-reported
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Description

Here at Zupps, we’re proud of our long heritage in the automotive industry in South-East Queensland. Since opening our first dealership (a VW dealer in Ipswich back in 1948), we’ve made sure that our passion for the cars we sell has been matched by our passion for exceeding customer expectations.

The iconic yellow elephant symbol has become synonymous with the Zupps brand in Queensland and is a result of an elephant race on Ipswich Show Day in 1960. John Zupp (our original founder) entered his elephant adorned with a big yellow rug with ‘Zupps’ written on the side. On seeing this elephant, he liked the idea and decided to use it as his company logo. Our yellow elephant logo has grown to become one of the most recognised logos in the Australian motor industry.

In 2007 we became a part of something even bigger when we joined Automotive Holdings Group (AHG), Australia’s largest automotive retailer group. AHG has 180 franchises at over 115 dealership locations across Australia and New Zealand. In Queensland we operate most of our dealerships under the Zupps brand name. We also operate 3 Daimler Trucks sites in Brisbane, Caboolture and the Gold Coast as well as the recently acquired Aspley Jeep, Aspley Nissan & Browns Plains Mazda sites. We are proud to be part of AHG’s history of service excellence and continuing expansion.

Across our 21 car & truck sites we employ over 800 Queenslanders in dealerships located at Aspley, Mt Gravatt, Browns Plains, Beaudesert, Rocklea, Caboolture and Burleigh on the Gold Coast.

Specialties

All 3 specialties
  • Automotive
  • Service
  • Parts

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryAU

All codes: AU

Addresses

  • AU1300-1332 Logan Rd; Mount Gravatt, Queensland 4122Primary
  • AU1454 Gympie Rd; Aspley, Queensland 4034
  • AU1383 Gympie Rd; Aspley, Queensland 4034
  • AU167-171 Brisbane St; Beaudesert, Queensland 4285
  • AU34-48 Anzac Ave; Hillcrest, Queensland 4118
  • AU18-28 Anzac Ave; Hillcrest, Queensland 4118

Grid intelligence Members

Spending power

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Spending power

Signals & hiring

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Hiring activity
Headcount trend

Financials

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People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at Zupps (Automotive Holdings Group QLD)?

The record holds 25 counted staff profiles at January 2026. Its self-reported band sits above that count and is not published as a headcount.

Where does Zupps (Automotive Holdings Group QLD) have offices?

6 addresses on record.

Has Zupps (Automotive Holdings Group QLD) raised funding?

None linked to this brand.

What does Zupps (Automotive Holdings Group QLD) list as its specialties?

Three tags on the brand's own list, among them parts, automotive and service.

Which companies are listed alongside Zupps (Automotive Holdings Group QLD)?

6 profiles list Zupps (Automotive Holdings Group QLD) as a peer — 86th percentile in Motor Vehicle Manufacturing. It lists ten peers of its own. Aspley Mazda and The Car People list it back.

What is Zupps (Automotive Holdings Group QLD)'s website?