Brand profile · Retail Apparel and Fashion

Working Style

Working Style runs a Retail Apparel and Fashion operation from Auckland. Ownership is privately held; it publishes at workingstyle.co.nz. It holds five addresses on record, all in New Zealand. The record counts 30 people. The record links seven similar brands, most of them in Retail.

Profile live Privately Held Founded 1987 1 office country

Key facts

Counted staff
30
self-reported 11–50 band
Founded
1987
39 years
Legal entities
None matched
Office countries
1
5 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

Like all good tales of New Zealand ingenuity, the Working Style story revolves around satisfying a basic human need: the need to have a sartorial edge over your fellow man.

Chris Dobbs first harnessed this primal urge in 1987, when he began selling made-to-measure shirts door-to-door - initially to fill the time between the end of his business degree and the beginning of his career, and then because he recognised you didn't need a career when you could have a business.

After conscripting brother Tim to the cause, the Dobbs boys took their made-to-measure market niche by the horns and rode it through the streets of Auckland to 523 Parnell Road, an address that is still the flagship site for Working Style.

Suits followed shirts, then casual wear and accessories joined the fray. Before too long, a man could walk into Working Style and leave with a totally new view of himself. Distinctly dapper, but with the underlying feeling that he could do a valve grind at short notice if required.

Today the style philosophy that drives Working Style exists somewhere between likely lad and landed lord. It sits comfortably astride a motorcycle, but can also command undivided attention around the boardroom table.

Guided by directors Chris Dobbs, Tim Dobbs and Andrew Cole - Working Style now has its eye on attaining a presence beyond the shores of New Zealand, one well-shod step at a time.

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZParnell; Auckland, Auckland 1010Primary
  • NZ186A Ponsonby Road; Auckland, Auckland
  • NZ33 Shortland Street; Auckland CBD, Auckland
  • NZ242 Papanui Rd; Merival; Christchurch, Canterbury
  • NZ8 Woodward Street; Wellington, Wellington

Grid intelligence Members

Spending power

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Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

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Hiring activity
Headcount trend

Financials

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Profit / loss

People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at Working Style?

The record holds 30 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does Working Style have offices?

Five addresses on record, New Zealand only. Primary: Parnell, Auckland 1010.

Has Working Style raised funding?

None linked to this brand.

Which companies are listed alongside Working Style?

Seven peer profiles on record: Untouched World and Rembrandt Menswear.

What is Working Style's website?