Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Consumer Services
Willed runs a Consumer Services operation from Melbourne. Ownership is privately held; it publishes at willed.com.au. It holds one address on record, all in Australia. The record counts 20 people. Tagged funerals and probate. Three Australian registrations (ABN) are candidate matches. The latest round on record is Series A at US$4.1M. The record links nine similar brands, most of them in Internet & Technology.
ABN20638925032
ABN59105182116
ABN84145751159
| WILLED PTY LTD | ABN 20638925032 |
|---|---|
| WILLED PTY LTD | ABN 59105182116 |
| Willed Pty Ltd | ABN 84145751159 |
| Confirmed matches | 0 of 3 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Willed is one of Australia's most intuitive Will writing platforms.
Willed’s mission is to change the way people organise their affairs so that they have peace of mind that their spouse, children and assets are protected once they pass away.
Millions of Australians don’t have a Will, leaving it for the courts to decide how their assets are to be divided amongst their disputing relatives. People put it in the too-hard basket because traditionally the only option has been to use an expensive lawyer, who will charge you an arm and leg to create a Will.
Willed solves this problem by allowing everyday Australians to create a legally valid will from the convenience of their own couch, in their own time and at a fraction of the cost.
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
| Rounds | 1 |
|---|---|
| Axis | 2020 to 2026 |
| Series A · 14 Jul 2022 | US$ 4.1M |
Dated rounds only. The axis ends at the date this profile was last observed, not at today.
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Counts only. No names are stored here, and none are served.
Three Victoria entities on the ABR. WILLED PTY LTD (ABN 20 638 925 032), WILLED PTY LTD (ABN 59 105 182 116) and Willed Pty Ltd (ABN 84 145 751 159). All medium confidence.
The record holds 20 counted staff profiles at January 2026, inside the self-reported 11–50 band.
One address on record, Australia only. Primary: Melbourne.
One round. Latest 14 July 2022: Series A, US$4,100,000, investor Bell Potter.
Seven tags on the brand's own list, among them funerals and probate.
20 profiles list Willed as a peer — 99th percentile in Consumer Services. It lists ten peers of its own. Safewill Legal and Gathered Here list it back.