Brand profile · Consumer Services

Willed

Willed runs a Consumer Services operation from Melbourne. Ownership is privately held; it publishes at willed.com.au. It holds one address on record, all in Australia. The record counts 20 people. Tagged funerals and probate. Three Australian registrations (ABN) are candidate matches. The latest round on record is Series A at US$4.1M. The record links nine similar brands, most of them in Internet & Technology.

Profile live Privately Held Founded 2020 3 registry matches ABN 1 office country US$ 4.1M Series A
Registry match · ABR

Key facts

Counted staff
20
self-reported 11–50 band
Founded
2020
6 years
Registry matches
3
ABR
Office countries
1
1 address
Funding rounds
1
Series A · Jul 2022 · US$ 4.1M
Company type
Privately Held
self-reported
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Legal entities

1 brand → 3 possible registrationsThese are name matches on ABR. 3 registrations share this brand's name; which one you contract with is a question for the register.
  • WILLED PTY LTD

    ABN20638925032

    VICMedium confidenceMatched on exact nameABR

  • WILLED PTY LTD

    ABN59105182116

    VICMedium confidenceMatched on exact nameABR

  • Willed Pty Ltd

    ABN84145751159

    VICMedium confidenceMatched on exact nameABR

Legal entities

Willed: 3 registry entitiesWilled is linked to 3 registry entities: WILLED PTY LTD (ABN 20638925032, candidate); WILLED PTY LTD (ABN 59105182116, candidate); Willed Pty Ltd (ABN 84145751159, candidate).WilledWILLED PTY LTDABN 20638925032Candidate · Medium confidenceWILLED PTY LTDABN 59105182116Candidate · Medium confidenceWilled Pty LtdABN 84145751159Candidate · Medium confidence
Show as table · Willed: 3 registry entities
Willed: 3 registry entities
WILLED PTY LTDABN 20638925032
WILLED PTY LTDABN 59105182116
Willed Pty LtdABN 84145751159
Confirmed matches0 of 3

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

Willed is one of Australia's most intuitive Will writing platforms.

Willed’s mission is to change the way people organise their affairs so that they have peace of mind that their spouse, children and assets are protected once they pass away.

Millions of Australians don’t have a Will, leaving it for the courts to decide how their assets are to be divided amongst their disputing relatives. People put it in the too-hard basket because traditionally the only option has been to use an expensive lawyer, who will charge you an arm and leg to create a Will.

Willed solves this problem by allowing everyday Australians to create a legally valid will from the convenience of their own couch, in their own time and at a fraction of the cost.

Specialties

All 7 specialties
  • Probate
  • Legal Will
  • Letters of Administration
  • Cremation
  • Funerals
  • Prepaid Funerals
  • Prepaid Cremation

Related specialties

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryAU

All codes: AU

Addresses

  • AUMelbournePrimary

Grid intelligence Members

Funding

Last round · 14 July 2022US$ 4.1MSeries A · investor: Bell Potter
Rounds1
Round typeSeries A · venture round
Amount (USD)4,099,999
Stage rank3
Investors named1
Since last round3 yr 6 mo

Funding

1 funding roundFunding timeline. Latest round 14 Jul 2022: Series A, US$ 4.1M.20202026Series AUS$ 4.1M1 round
Show as table · 1 funding round
1 funding round
Rounds1
Axis2020 to 2026
Series A · 14 Jul 2022US$ 4.1M

Dated rounds only. The axis ends at the date this profile was last observed, not at today.

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.

Counts only. No names are stored here, and none are served.

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FAQ

Which legal entities operate under Willed?

Three Victoria entities on the ABR. WILLED PTY LTD (ABN 20 638 925 032), WILLED PTY LTD (ABN 59 105 182 116) and Willed Pty Ltd (ABN 84 145 751 159). All medium confidence.

How many people work at Willed?

The record holds 20 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does Willed have offices?

One address on record, Australia only. Primary: Melbourne.

Has Willed raised funding?

One round. Latest 14 July 2022: Series A, US$4,100,000, investor Bell Potter.

What does Willed list as its specialties?

Seven tags on the brand's own list, among them funerals and probate.

Which companies are listed alongside Willed?

20 profiles list Willed as a peer — 99th percentile in Consumer Services. It lists ten peers of its own. Safewill Legal and Gathered Here list it back.

What is Willed's website?