Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
14
self-reported 11–50 band
Founded
1922
104 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
The Whitford Family Business started in Five Dock in Sydney in 1922, by first generation Frances and George in a small grocery shop attached to their residence. This was the start that they had dreamed about, to have their sons George and Jim to be able to work with them in the Shop after School and then continue in the Business.
After just a few years in 1926 and much enthusiasm, personal service and hard work, serving their local Community they built a large Corner Store with a Butcher shop and residences attached. In these early days groceries, fruit and vegetables and a range of haberdashery, as well as a milk bar and lolly counter which attracted the children on their way home from School. George and Jimmy and their wives, Daphne (nee Cromie) and Silvia (nee Lindsell) worked in the Store with other family, cousins , aunts & uncles ( approx 14 family members working together).
The arrival of the third generation into the Business in the 1950's of George (3) John and sister Frances assisted the expansion of another enterprise, a Real Estate Business of George A Whitford & Sons was established in Five Dock.
With the Real Estate Business selling the homes it was apparent that there was a need in the local area to provide a Home Appliance Store, and in 1955 Whitfords Home Appliances was established at 167 Great North Rd, Five Dock (next door to the Commonwealth Bank) as a family enterprise with third generation family George and Silvia and their children, Frances, George and John selling refridgerators, washing machines and stoves also jugs, kettles, irons and toasters. With the advent of television in 1956 Whitfords Home Appliances was well established to meet the growing needs of the Community.
Specialties
All 4 specialties
- Online Retail
- Prestige Kitchen Applainces
- Quality Customer Service
- Delivery Service
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AU212-220 Parramatta Rd; Camperdown, New South Wales 2050Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
How many people work at Whitfords Designer Appliances?
14 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Where does Whitfords Designer Appliances have offices?
One address on record, Australia only. Primary: 212-220 Parramatta Rd, Camperdown, New South Wales 2050.
Has Whitfords Designer Appliances raised funding?
None linked to this brand.
What does Whitfords Designer Appliances list as its specialties?
Four tags on the brand's own list, among them online retail and delivery service.
Which companies are listed alongside Whitfords Designer Appliances?
1 profile lists Whitfords Designer Appliances as a peer — 80th percentile in Retail. It lists ten peers of its own. Winning Academy lists it back.