Brand profile · Retail

WHITE STORY

White Story is a Retail brand in Melbourne, VIC. Ownership is privately held; it publishes at whitestory.com.au. It holds one address on record, all in Australia. The record counts 29 people. Tagged detailing. It is listed alongside ten similar brands, mostly in Retail Apparel and Fashion.

Profile live Privately Held 1 office country

Key facts

Counted staff
29
self-reported 11–50 band
Office countries
1
1 address
Company type
Privately Held
self-reported
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Description

Founded in 2015 by Melbourne-based Creative Director Fiona Myer, WHITE STORY was born to present an alternative to fast-paced luxury fashion cycles and is dedicated to the philosophy of simplicity. Established from a single focus, our origins are rooted in the quintessential WHITE SHIRT ⁠— the foundation of our craft, and our wardrobe.

"In a world that is fast becoming complicated, White Story is about finding simplicity in all that we do and all that we wear. It's the space between the lines that allows us to dream.” - Fiona Myer

Every White Story piece is designed, cut and patterned by hand in our Cremorne studio, using the finest materials and noblest of fibres. At White Story we are committed to supporting local artisans, with the majority of our pieces constructed on Australian soil.

After nearly a decade, White Story has evolved into a full ready-to-wear brand that continues to pay homage to Australian craftmanship, offering elevated and effortless silhouettes, one chapter at a time.

Specialties

All 4 specialties
  • White Shirts
  • Cotton Pieces
  • Detailing
  • Luxury Label

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryAU

All codes: AU

Addresses

  • AUMelbourne, VIC 3121Primary

Grid intelligence Members

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.

Counts only. No names are stored here, and none are served.

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FAQ

How many people work at WHITE STORY?

The record holds 29 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does WHITE STORY have offices?

One address on record, Australia only. Primary: Melbourne, VIC 3121.

Has WHITE STORY raised funding?

None linked to this brand.

What does WHITE STORY list as its specialties?

Four tags on the brand's own list, among them detailing.

Which companies are listed alongside WHITE STORY?

11 profiles list WHITE STORY as a peer — 97th percentile in Retail. It lists ten peers of its own. Kuwaii and Obus list it back.

What is WHITE STORY's website?