Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Retail
White Story is a Retail brand in Melbourne, VIC. Ownership is privately held; it publishes at whitestory.com.au. It holds one address on record, all in Australia. The record counts 29 people. Tagged detailing. It is listed alongside ten similar brands, mostly in Retail Apparel and Fashion.
Founded in 2015 by Melbourne-based Creative Director Fiona Myer, WHITE STORY was born to present an alternative to fast-paced luxury fashion cycles and is dedicated to the philosophy of simplicity. Established from a single focus, our origins are rooted in the quintessential WHITE SHIRT — the foundation of our craft, and our wardrobe.
"In a world that is fast becoming complicated, White Story is about finding simplicity in all that we do and all that we wear. It's the space between the lines that allows us to dream.” - Fiona Myer
Every White Story piece is designed, cut and patterned by hand in our Cremorne studio, using the finest materials and noblest of fibres. At White Story we are committed to supporting local artisans, with the majority of our pieces constructed on Australian soil.
After nearly a decade, White Story has evolved into a full ready-to-wear brand that continues to pay homage to Australian craftmanship, offering elevated and effortless silhouettes, one chapter at a time.
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Counts only. No names are stored here, and none are served.
The record holds 29 counted staff profiles at January 2026, inside the self-reported 11–50 band.
One address on record, Australia only. Primary: Melbourne, VIC 3121.
None linked to this brand.
Four tags on the brand's own list, among them detailing.
11 profiles list WHITE STORY as a peer — 97th percentile in Retail. It lists ten peers of its own. Kuwaii and Obus list it back.