Brand profile · Media Production

Wheels Media

Wheels Media works in Media Production, out of Mulgrave, Victoria. It is privately held, and its site is wheelsmedia.com.au. It holds two addresses on record, all in Australia. Headcount on record is 20. Its work is tagged automotive Media, automotive Marketing and car Reviews. The record links eight similar brands, most of them in Internet Publishing.

wheelsmedia.com.au LinkedIn

Profile live Privately Held Founded 1953 1 office country
Counted staff
20
self-reported 11–50 band
Founded
1953
73 years
Legal entities
None matched
Office countries
1
2 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

Wheels Media is Australia’s leading and most trusted and authoritative automotive content producer and home to the country’s largest and most experienced team of in-house journalists.

Wheels Media encompasses five trusted automotive brands – WhichCar.com.au, Wheels, 4X4 Australia, Street Machine and Unique Cars – delivering a new specialist media company that is trusted by our vast audience, as well as our industry and advertising partners.

We deliver the best automotive content irrespective of the medium – digital, video, print or audio delivering the fastest and most compelling websites and quality print products that reflect our passion for the medium.

Specialties

All 12 specialties
  • Automotive Media
  • Automotive Marketing
  • Car Reviews
  • Automotive Content Solutions
  • New Car Advice
  • Automotive Print (Magazines)
  • Automotive Consumer Marketing
  • New Car Advertising Solutions
  • Performance Car Reviews
  • 4x4 & Off road Media
  • Car of the Year Awards
  • Australian Automotive Media Specialist

Locations

Australiaprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
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Countries1
Primary countryAU

All codes: AU

Addresses

  • AU3-5 Gilda Ct; 9; Mulgrave, Victoria 3170Primary
  • AU54 Park St; Sydney, New South Wales 2000

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Spending power

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Signals & hiring

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Financials

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People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at Wheels Media?

20 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does Wheels Media have offices?

Two addresses on record, Australia only. Primary: 3-5 Gilda Ct, 9, Mulgrave, Victoria 3170.

Has Wheels Media raised funding?

None linked to this brand.

What does Wheels Media list as its specialties?

12 tags on the brand's own list, among them Automotive Media, Automotive Marketing and Car Reviews.

Which companies are listed alongside Wheels Media?

Eight peer profiles on record: Mazda Australia Pty Ltd and Mercedes-Benz Australia.

What is Wheels Media's website?

wheelsmedia.com.au