Brand profile · Financial Services

What If Advice + Accounting

What If Advice + Accounting works in Financial Services, out of Toowong, Queensland. It is privately held, and its site is whatifadvice.com.au. It holds two addresses on record, all in Australia. Headcount on record is 12. Two Australian registrations (ABN) are candidate matches. The record links six similar brands, most of them in Financial Services.

Profile live Privately Held Founded 2017 2 registry matches ABN 1 office country
Registry match · ABR

Key facts

Counted staff
12
self-reported 2–10 band
Founded
2017
9 years
Registry matches
2
ABR
Office countries
1
2 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
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Legal entities

1 brand → 2 possible registrationsMatched by name against ABR, so this is a candidate list, not a confirmed identity. Confidence and match method are shown against every row.
  • WHAT IF ADVICE ACCOUNTING PTY LTD

    ABN34651539203

    QLDMedium confidenceMatched on exact nameABR

  • WHAT IF ADVICE ACCOUNTING PTY LTD

    ABN23686868664

    QLDMedium confidenceMatched on exact nameABR

Legal entities

What If Advice + Accounting: 2 registry entitiesWhat If Advice + Accounting is linked to 2 registry entities: WHAT IF ADVICE ACCOUNTING PTY LTD (ABN 34651539203, candidate); WHAT IF ADVICE ACCOUNTING PTY LTD (ABN 23686868664, candidate).What If Advice + AccountingWHAT IF ADVICEACCOUNTING PTY LTDABN 34651539203Candidate · Medium confidenceWHAT IF ADVICEACCOUNTING PTY LTDABN 23686868664Candidate · Medium confidence
Show as table · What If Advice + Accounting: 2 registry entities
What If Advice + Accounting: 2 registry entities
WHAT IF ADVICE ACCOUNTING PTY LTDABN 34651539203
WHAT IF ADVICE ACCOUNTING PTY LTDABN 23686868664
Confirmed matches0 of 2

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

There is no denying money is a large part of our everyday lives. Unfortunately not all Australians have a great relationship with it:

30% of Australia’s are ‘financially stressed’.

92% of Australian’s reported being ‘concerned’ about their finances 38% of Australian’s spend more than they earn.

Australians owe $32 billion in credit card debt (Avg of $4,257 per card holder)

In capital cities only 35% of the population live in properties they own (including homes with a mortgage)

60% of people don’t believe they’ll have enough money in retirement, 32% described themselves as having ‘far from enough’

Yet only 20% of Australians reported using a financial adviser (while 75% use an accountant).

Why the disconnect? Why are so many people in need of financial help – but aren’t seeking it.

From our experience, many Australian’s don’t know how a financial adviser can help them, which is probably because not all financial advisers do the same job. An accountant does your tax, but what does your financial adviser do?

Here at What if Advice, we solve clients financial 'What ifs'.

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryAU

All codes: AU

Addresses

  • AU54 Jephson St; Level 3; Toowong, Queensland 4066Primary
  • AU3 Albert Coates Ln; Suite 46/3; Melbourne, Victoria 3000

Grid intelligence Members

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

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FAQ

Which legal entities operate under What If Advice + Accounting?

Two Queensland entities on the ABR: WHAT IF ADVICE ACCOUNTING PTY LTD (ABN 34 651 539 203) and WHAT IF ADVICE ACCOUNTING PTY LTD (ABN 23 686 868 664). Both medium confidence.

How many people work at What If Advice + Accounting?

12 counted staff profiles at January 2026, above the self-reported 2–10 band.

Where does What If Advice + Accounting have offices?

Two addresses on record, Australia only. Primary: 54 Jephson St, Level 3, Toowong, Queensland 4066.

Has What If Advice + Accounting raised funding?

None linked to this brand.

Which companies are listed alongside What If Advice + Accounting?

Six peer profiles on record: Mr Director and Verse Wealth.

What is What If Advice + Accounting's website?