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Spending power
Key facts
Counted staff
19
self-reported 2–10 band
Founded
2002
24 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Nonprofit
self-reported
Description
WAITOC is the peak representative body for Aboriginal tours and experiences in Western Australia.
Our Vision To see the creation of a vibrant authentic Aboriginal tourism industry as an integral component of Australia’s tourism industry.
For Western Australia to become the premier destination in Australia for authentic Aboriginal experiences. Our aim is to create a vibrant Aboriginal component of Western Australia’s tourism industry, raising the profile of Aboriginal tourism on a State, National and International level.
It is an exciting time for the Aboriginal tourism sector to become a key player in the tourism industry showcasing our unique point of difference to the rest of the world.
Our Mission The premier Aboriginal advocacy body educating and informing government and industry on the needs of Aboriginal tourism businesses and their market.
Our Core Values
WAITOC empowers its members to embrace their cultural identity in order to honor and respect the ancestors and Elders both past and present. With traditions of the oldest living culture restored, the outcomes at a social and economic level become more progressive and offer the opportunity to create pride in its people.
Showcasing these traditions fosters current and potential market understanding, sensitivity and awareness. Access and engagement with these traditions is a key consideration for the development of a sustainable Aboriginal tourism industry in Australia.
WAITOC is the first organisation of its kind to embrace, promote and support the Aboriginal tourism sector in Western Australia. WAITOC's corporate values encompass both traditional and commercial components but are clearly differentiated as they give priority to the culturalisation of commerce and the commercialisation of culture.
WAITOC is a place where people with an interest in Aboriginal tourism can come together to share, learn and benefit from each other. This provides the basis for business development, marketing and networking.
Specialties
All 7 specialties
- tourism promotion
- Aboriginal tourism development
- Aboriginal tourism promotion
- Advocacy
- Event Management
- Tourism business development
- Government engagement
Related specialties
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AU58 Duncraig Rd; Applecross, Western Australia 6153Primary
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Financials
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Paid-up capital
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People & contacts
4 employee profiles on record · names withheld.
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FAQ
How many people work at WAITOC?
The record holds 19 counted staff profiles at January 2026, above the self-reported 2–10 band.
Where does WAITOC have offices?
One address on record, Australia only. Primary: 58 Duncraig Rd, Applecross, Western Australia 6153.
Has WAITOC raised funding?
None linked to this brand.
What does WAITOC list as its specialties?
Seven tags on the brand's own list, among them advocacy and event management.
Which companies are listed alongside WAITOC?
Seven peer profiles on record: World Indigenous Tourism Alliance (WINTA) and TRC Tourism.