Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
35
self-reported 11–50 band
Founded
1991
35 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
Virtual Eye, the Sports division of New Zealand based Animation Research Ltd, is a world leader in the provision of 3D TV graphics with over 25 years industry experience. This started with the sport of Sailing and the America's Cup, when Virtual Eye's graphics revolutionised the way sailing fans watched the sport.
We have grown our technology as the event has grown, and now provide services on multiple platforms. We have even won an Emmy for our America's Cup App. Our strength in sailing saw us progress into the prestigious Volvo Ocean Race event, the 52 Super Series (TP52), XCat Powerboats and Star Sailors League, to name a few.
Virtual Eye has also had the privilege of working on the major Golf events for many years, providing services for the European Golf Tour, Open Championships, Ryder Cup, US Open and New Zealand Open. Our team travel the globe providing these services every week for 9 months of the year.
We have covered Cricket since 2001, showing fielding positions, scoring information, wagon wheels, bowlers pitch maps, 3D flyins to stadia and Augmented graphics. We also revolutionised the game with the introduction of the DRS (Decision Review System) which tracks the cricket balls and gives the viewers and umpires a greater understanding and depth of information. Beginning in 2009, we also took on the high-speed world of Formula One, providing detailed 3D tracks, driving lines, acceleration, braking, gear shifts and driver G-forces.
Telling sports stories is in our blood, and over the years we have told a wide range of these from the Aerobatics Competitions, Hot Air Ballooning, Para Gliding, Hang Gliding and Gliding, through to the Extreme Sports of Snowboarding and Skiing. Most recently we have been covering the Red Bull Freeride Tour, Burton US Open, Simples Session and Snowboard Championships, as well as the UCI World Cup Mountain Bike Series 2015, Downhill and Cross-Country events and the MotorCross Hare Scramble and 2016 Hard Enduro Series.
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | NZ |
All codes: NZ
Addresses
- NZ8 Dowling Street; PO Box 5580; Dunedin, 9016Primary
Grid intelligence Members
Signals & hiring
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Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
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FAQ
How many people work at Virtual Eye?
The record holds 35 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Where does Virtual Eye have offices?
One address on record, New Zealand only. Primary: 8 Dowling Street, PO Box 5580, Dunedin 9016.
Has Virtual Eye raised funding?
None linked to this brand.
Which companies are listed alongside Virtual Eye?
10 profiles list Virtual Eye as a peer — 95th percentile in Spectator Sports. It lists ten peers of its own. Broadcast Virtual and Animation Research Ltd list it back.