Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Food and Beverage Services
Kuala Lumpur, Federal Territory of Kuala Lumpur-based VCR operates in Food and Beverage Services. It is privately held, and its site is vcr.my. It holds one address on record, all in Malaysia. Headcount on record is 161. Its work is tagged specialty Coffee and Artisan Bakery. It is listed alongside eight similar brands, mostly in Food & Beverages.
A company that has its roots in specialty coffee that has now expanded into amazing brunch fare and its own bakery. We're on a mission to elevate the meaning of consistency in quality and service.
At VCR, our mission is to passionately craft exceptional experiences through specialty coffee, culinary excellence and heartfelt hospitality. Guided by our dedication to quality, creativity and continuous improvement, we strive to elevate the Malaysian food and beverage industry while fostering a community of coffee enthusiasts and culinary connoisseurs. With each cup brewed, dish prepared and interaction shared, we aim to spread joy and inspire moments of connection, guided by our unwavering commitment to exceeding expectations and spreading love one sip, one bite and one smile at a time.
Our vision at VCR is to redefine the standards of excellence in the Malaysian food and beverage landscape, becoming the destination of choice for discerning individuals seeking unforgettable experiences. Through relentless innovation, meticulous craftsmanship and a genuine passion for our craft, we aspire to cultivate a culture of culinary curiosity and coffee appreciation. With each expansion of our portfolio, from cafes to roasteries to bakeries, we aim to create a holistic ecosystem of hospitality where every detail is thoughtfully curated to delight and inspire. As we grow, our commitment to authenticity, sustainability and community engagement remains unwavering, ensuring that every interaction with VCR embodies our tagline: #vcrlovesyou.
| Countries | 1 |
|---|---|
| Primary country | MY |
All codes: MY
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
3 employee profiles on record · names withheld.
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Names are withheld until a consented source exists.
161 counted staff profiles at January 2026, inside the self-reported 51–200 band.
One address on record, Malaysia only. Primary: 20-1, Jalan Galloway, Kuala Lumpur, Federal Territory of Kuala Lumpur 50150.
None linked to this brand.
One tag on the brand's own list, among them Specialty Coffee and Artisan Bakery.
12 profiles list VCR as a peer — 94th percentile in Food and Beverage Services. It lists ten peers of its own. Yap Ah Shak House lists it back.